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Lead Marketing Analytics - Asia Emerging Markets (Ex China)

City: Gurugram

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing Excellence

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

We are seeking a highly skilled and experienced Data & Analytics Specialist to lead our Emerging Markets (Ex China) CoE. The ideal candidate will have a strong experience in developing/deploying marketing/media analytics, omni-channel/e-commerce /traditional retail analytics solutions working either on the Client side or Agency side. The ideal candidate will possess an in-depth understanding of statistics and machine learning techniques, along with experience of applying these to solving business challenges in the above domains.

Your responsibilities

• Champion Data Driven Marketing Initiatives for the EM region
• Lead and scale marketing measurement program ( MMM, Geo Tests etc.) for EM – developing roadmap, defining necessary analytical solutions, data requirements etc.
• Business partner to brand, media, e-comm teams in maximising ROI of investments
• Partner with other Global CoEs to develop best practices
• Be a strong contributor to regional GenAI and Master Data initiatives

• Analyse datasets to extract actionable insights and support data-driven decision-making
• Strong understanding of statistical methods and machine learning techniques
• Able to develop and implement statistical models and machine learning algorithms to solve business problems.
• Review analytical models/model output for accuracy/robustness and being able to validate results using model statistics.
• Collaborate with cross-functional teams to understand business requirements and deliver tailored solutions.
• Communicate findings and recommendations to stakeholders through clear and concise reports and presentations.
• Manage multiple projects running in parallel – with clear outcome orientation
• Self-driven – ability to deliver projects with minimal supervision
• Excellent problem-solving skills and attention to detail.
• Strong communication and interpersonal skills.

The experience we're looking for

• Bachelor’s degree in data science, Statistics, Computer Science, or a related field.
• 7+ years of experience in a similar role within the e-commerce, quick commerce, or CPG industry either at Client side or analytics agency side or a mix of experience with at least 3 years in e-comm or media at client/agency
• In-depth understanding of media and media concepts – and experience or certifications in digital media platforms like Google Analytics/ Meta a plus
• Coding experience in Python or R for data analysis and model creation/review
• Nice to have but not essential: Experience with data visualization tools such as Power BI, or similar

• Master’s degree – business analytics or MSc in Stats / ML etc. related fields
• Direct experience of media analytics at media agency or media/retail at client side in e-comm
• An experience or understanding of CPG/FMCG 4P analysis (price/distribution analytics) and data sets (retail syndicated panel / household panels)

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Brand activation, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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