Group Brand Manager - Household Care & Germ Protection

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.

Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.

About the role

Are you ready to be at the forefront of e-commerce innovation? Reckitt is looking for an energetic Brand Manager with a knack for digital strategy and a passion for growth. Dive into the heart of online retail, and use your commercial flair to enhance our brands' presence on digital platforms. We offer the opportunity to shape the shopping experience for millions and transform our products'digital journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.

Your responsibilities

A. Brand & Business Leadership

• Lead annual brand strategy, AOP, portfolio, pricing, and pack architecture.
• Manage P&L and key growth drivers; identify risks and opportunities across channels.
• Drive mid- and long-term category development.

B. B2B Partnerships & Distributor Management

• Build and lead strategic alliances with business partners.
• Co-develop co-marketing programmes, bundling, referral systems, demos, and installation touchpoints.
• Manage distributor performance: forecasting, coverage, stock health, and commercial discipline.

C. Consumer/Shopper Insight & Communication Excellence

• Translate insights into clear positioning, creative territories, and communication systems.
• Lead full-funnel communication development: campaigns, digital content, advocacy (1–9–90), PR, retail.
• Partner with Media to optimize reach, relevance, disruption, and efficiency.

D. Regional & Global Stakeholder Alignment

• Act as the main interface with Regional and Global Brand teams:
• Innovation roadmap
• Claims, product & pack approvals
• Global asset adaptation
• Performance reviews & reporting
• Lead strong cross-functional alignment with Sales, Trade, R&D, Supply, Finance.

E. Execution Excellence & Market Development

• Lead launches, hero activations, in-store excellence, and eCommerce acceleration.
• Develop and deploy “See it to believe it” demo strategy.
• Track performance via Nielsen, Kantar, internal dashboards, and brand equity tracking.

KPIs / Success Measures

• Market share & penetration growth across brands.
• P&L delivery: NSV, GM%, A&P efficiency, forecast accuracy.
• Distributor performance: coverage, OSA, accuracy, commercial KPIs.
• Innovation OTIF, asset delivery OTIF, alignment with regional/global expectations.
• Campaign KPIs: reach, engagement, uplift, sales impact.

The experience we're looking for

• 6–10 years of Brand/Marketing experience in FMCG.
• Proven experience in brand strategy, P&L management, and cross-functional leadership.
• Experience working with B2B partners, OEM alliances or trade-driven categories is a strong plus.
• Strong capability to work with regional and global stakeholders.

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.