Head of Marketing, Vietnam

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Your responsibilities

• Define core brand objectives and strategies in line with Country Manager & Leadership team.
• Lead in the development and execution of an integrated marketing plan aligned with long term brand strategies and bring synergies to the business.
• Develop strong marketing organization in terms of people skills/capability, consumer/shopper centricity, the marketing organization and external partners. 
• Analyze marketplace and anticipates future changes to create competitive advantage in brand benefits and communication of these benefits to a broad audience.
• Drive performance on the annual operating plan and budgets consistent with the Reckitt long-term strategies.
• Plan and integrate all demand driving activities across the organization based on marketing insights. 
• Establish a culture that promotes “winning on the ground”, “going for extra miles” spirit, collaboration, ethical practice, integrity, social responsibility, and company compliance.
• Build and maintain strong relationships with medical opinion leaders, key customers, marketing agencies, internal functional heads, Finish Penetration Increase Program (PIP) Partners and regional marketing teams in order to create positive impact on the business.
• Manage and deliver P & L, setting ambitious brand targets to deliver company sales and profit goals. 
• Apply and adapt global and regional marketing programs to the local market.
• Member of leadership team with responsibility for contributing to the overall company direction.

The experience we're looking for

• University Graduate, major in Marketing/Economics or related major.
• MBA/Master’s degree is a plus.
• Developed and implemented marketing and business plans that significantly grew sales and market share for products at various stages of life cycle in A FMCG environment.
• Successfully launched a major new product, build a brand into a category leader.
• Demonstrated successful innovation that required consumer insights and calculated risk taking.
• Developed consumer insights through the use of both qualitative and quantitative market research methods.
• Strong team leader with a track record of developing people, the marketing organization and partnerships with agencies. 
• Consumer or other relevant marketing experience in major organization; had diversity of types of brands managed. Demonstrated success at launching, growing or reposition a brand.
• Showed good technical and financial understanding to be able to drive marketable and profitable product launching initiatives. 
• Hands-on and fact-based approach to developing business in the local market.  Comfortable operating in a volatile and emerging market.
   

The skills for success

- Demonstrated agility in managing a brand amidst competitive and complex environments.
- A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
- An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
- Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
- Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.