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Trade Marketing Manager

City: Ho Chi Minh City

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Elevate your career with Reckitt by stepping into the role of Channel Manager. This pivotal position calls for a forward-thinking individual ready to shape and invigorate how our portfolio of revered brands comes alive across sales channels. You will be the architect of our channel strategy, inspiring a dedicated team focused on driving growth. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world. Take this chance to nurture your career in a space where your influence will flourish.

Your responsibilities

Category management

Define key growth drivers of category and translate it into customized approach by channels through 5Ps
Work with Channel Head to set target of Distribution and Must Stock List by brand by channel.
Tracking and building plan to help channel to deliver the target.
Oversee and analysis Retailer buying price, Consumer promotional price.
Set / adjust pricing framework and act if needed.
Set Primary and Secondary visibility guideline by brand by channels / sub-channels.
Plan GT retailer, MT customer and consumer based on category, channel, customer and shopper insights.
Plan rental investment by channel / sub-channels.
Oversee POSM & POG deployment in the market.

Demand & Forecasting

Collaborate with Sales and MKT to build demand forecast.
Stock allocation between channels / sub channels

Budget Management

Manage Trade Investment budget including:
Retailer promotion (on-invoice, rebate)
Consumer promotion (discount, FOC, gimmick)
Visibility rental
Customer engagement (Key-event sponsor,…)
Manage Non-BEI budget including:
POSM production and deployment.
Samples to Sales and retailers, customers.
ROI evaluation.
Oversee monthly accrual and actual expenses tracking.
Analysis Trade Investment and Non-BEI investment by (1) key activities (2) channels / sub-channels and (3) key customers for budget optimization.

Business Acumen and Operation

Analysis (1) category performance (2) channel performance and (3) key customer performance to find growth opportunities or key issues impacting on business.
Collaborate with other commercial functions (MKT, Ecom, Sales) to lead total integrated plan by channel / sub-channel.
Working with Client Management of Distributor to:
Request them to deploy and execute Trade plan to Sales team.
Supervise the execution in the market, give feedback and do action to Client Management.
Closely working with Sales team for:
Deploy category strategy and channel plan.
Discuss and finalize action plan to leverage opportunities or to fix issues.
Do market intelligence: competitor activities, customers and retailer movements.
Support Key Account team to build Joint-Business-Plan with Modern Trade customers.
Support Sales team to build activities engage with key retailers / key customers in General Trade.

Merchandising Management

Deliver in-store merchandising execution through managing merchandiser team under distributor
Collaborating with SFE and Channels to set Master Call Plan (MCP) and KPIs for merchandiser team.
Tracking and analysis in-store execution from reports of Merchandiser team.
Provide action plan for Trade & Channel to ensure execution excellence as Reckitt’s way

The experience we're looking for

University Degree holder - bachelor’s degree in Economy or Business Administration
Proven good writing, speaking, and editing skills, in local language.
Proficiency in English. - Result-oriented. Balance between Long-term and Short-term.
Self-motivated, proactive, and capable of working both within teams and independently.
Demonstrates ability to work in an ambiguous, unpredictable, and complex environment. Able to maintain professionalism; demonstrates flexibility, open-mindedness, and adaptability to a rapidly changing environment.
Strong interpersonal skills in dealing with all levels of staff and management.
Good at data analysis and critical information gathering to deliver quality solution to critical business tasks.

The skills for success

Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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