Brand Manager Enfagrow A+

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

Lead the development and execution of the Enfa A+ brand strategy to deliver sustainable market share growth, brand equity, and financial performance. Translate consumer insights into a differentiated, impactful brand plan and ensure excellent execution across the full marketing mix, maximizing return on investment and brand contribution.

Scope:

• Own the Enfa A+ brand agenda in Indonesia.
• Responsible for Enfa A+ brand performance including market share, net revenue, gross margin contribution, and marketing investment effectiveness.
• Lead end-to-end Enfa A+ brand strategy, communication, innovation, and activation plans.
• Partner cross-functionally with Sales, Trade Marketing, Medical, Digital, e-Commerce, CRM, Finance, and Supply.
• Manage and develop brand team member(s), e.g. Brand Executive/Intern/Management Trainee.
• Ensure all marketing activities comply with Reckitt and Mead Johnson policies and local regulatory requirements.

Your responsibilities

In summary, you'll:

Strategy & Brand Planning

• Develop the annual and long-term Enfa A+ brand strategy and growth plan, aligned with category priorities and growth ambitions.
• Translate consumer, shopper, and market insight into a differentiated brand proposition and actionable growth plan.
• Own the Enfa A+ “Brain” equity agenda – strengthen key brand imageries and build distinctive, ownable brand assets.
• Lead the Enfa A+ innovation and renovation pipeline, including launch/relaunch readiness.
• Monitor brand performance and adjust plans to optimize growth and profitability.

Brand & Consumer Activation

• Lead development and execution of integrated, full-funnel campaigns across media, digital, CRM, e-Commerce, and in-store activation.
• Ensure excellence across the full marketing mix including communication, pricing, promotion, portfolio, and innovation.
• Partner with Digital and e-Commerce teams to drive a digital-first ecosystem for Enfa A+.
• Partner with Trade Marketing and Sales to strengthen in-market execution and conversion.

Financial & Operational Management

• Manage the Enfa A+ brand budget and deliver brand contribution targets.
• Contribute to brand P&L management including net revenue, gross margin, and marketing ROI.
• Provide demand planning and forecasting inputs for Enfa A+.
• Apply commercial judgment to pricing, price-pack architecture, and investment prioritization.
• Ensure efficient resource allocation and cost optimization.

People Development

• Build strong collaboration across internal and external stakeholders, including creative and media agencies.
• Work closely with Medical and Regulatory teams to ensure compliant communication and activation.

Compliance & Governance

• Ensure all marketing activities comply with Reckitt Code of Conduct, Responsible Marketing Policy, and local regulations.
• Maintain high standards of ethical and responsible marketing practices across all consumer interactions.

The experience we're looking for

• Strong experience in leading Brands in online and offline channel, good understanding on shopper & customer, operations & retail activations.
• Proven track record managing brand strategy, innovation launches, and integrated marketing campaigns.
• Have an experience in social commerce operations, content management, and influencer engagement.
• Data-driven mindset with strong analytical and problem‑solving skills.
• Excellent communication, project management, and stakeholder engagement skills.
• Ability to lead in a fast‑paced, highly dynamic, and matrix multinational environment.

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.