Trade Marketing Budgeting Manager (Core Reckitt)
We are Reckitt
Sales
About the role
Lead the development and execution of trade marketing strategies to drive sales growth, improve market execution, optimize trade investment, and strengthen brand presence across all channels while ensuring effective budget control and return on investment.
Your responsibilities
Trade Marketing Strategy & Execution
- Develop and execute annual and quarterly trade marketing plans aligned with business objectives.
- Translate brand strategies into channel-specific activation plans.
- Drive category growth through effective shopper marketing and in-store execution.
- Lead promotional planning, visibility programs, and customer activation initiatives.
Trade Investment & Budget Management
- Own and manage the Trade Marketing budget to ensure optimal allocation and utilization.
- Monitor trade spend effectiveness and deliver maximum ROI on investments.
- Track budget performance, accruals, and forecast accuracy.
- Ensure compliance with company financial policies and governance requirements.
Sales & Channel Development
- Partner with Sales teams to develop channel growth strategies and customer business plans.
- Identify opportunities to improve distribution, visibility, and promotional effectiveness.
- Support key account negotiations through commercial and trade marketing insights.
- Drive execution excellence across Modern Trade, General Trade, and Emerging Channels.
Performance Analysis & Reporting
- Analyze sales performance, market trends, and competitor activities to identify growth opportunities.
- Evaluate promotion effectiveness and recommend optimization actions.
- Develop business reviews and trade marketing performance dashboards.
- Provide actionable insights to support decision-making.
Cross-Functional Collaboration
- Work closely with Marketing, Sales, Finance, Supply Chain, and Category teams to ensure alignment.
- Lead project execution from planning through post-implementation review.
- Support new product launches and innovation commercialization.
The experience we're looking for
- Proven ability to utilise data in decision-making and crafting persuasive narratives.
- Knowledge of the consumer goods sector and eager to surmount its challenges.
- Adept at turning statistics into actionable insights and sales strategies.
- Exceptional attention to detail with the agility to thrive in a dynamic environment.
- Skilled in delivering messages and ideas effectively to a broad audience.
- Strong project management capabilities including thorough planning, communication, and budget handling.
- Influential in your approach, able to guide and persuade a diverse group of stakeholders.
- Autonomous, solution-oriented, with an omnichannel mindset towards all projects.
The skills for success
What we offer
Equality
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