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Brand Activation Manager

City:  Johannesburg

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene, and nutrition brands.  
  
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.   
  
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.   

About the role

This role supports Reckitt's growth agenda by driving product innovation, consumer-led brand development, and category strategy. The successful candidate will manage market research initiatives to uncover actionable consumer and customer insights, translate findings into growth opportunities, and contribute to the development of both short- and long-term category strategies. Key responsibilities include leading product development programs that deliver sustainable sales and profit growth, as well as developing and executing local marketing communications and copy strategies aligned with brand objectives and adaptable for broader regional use.

Your responsibilities

  • Manage a brand within the context of agreed strategies to maximise long term sales and profitability, taking full P&L responsibility
  • Develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
  • In close partnership with the Sales function and Trade Marketing, identify trade needs, opportunities, develop pricing distribution strategies and trade promotions for assigned brands.
  • Develop, recommend and execute annual marketing plan activities, including local media strategy and plans as well as oversee, manage and coach the Assistant Brand Manager(s) on a regular basis

 

The experience we're looking for

  • Minimum Bachelor's degree in a business-related subject from a recognised university
  • Minimum 3 year's marketing experience within Consumer Health (OTC)

The skills for success

Data Analysis, Market insights, Customer Engagement, Social Media, Digital Marketing Expertise, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.


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