CRM Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Spearhead the strategy and operations of Reckitt SA’s Customer Relationship Marketing (CRM) function. Provides insights into data management including database optimization, data acquisition, list/persona segmentation, data cleanliness & integrity within CRM & Marketing databases.

Develop and execute strategies to enhance customer engagement, loyalty, and retention using CRM tools, focusing on data analysis, personalized journeys, and cross-functional collaboration with Marketing, Medical Marketing, Sales & Ecommerce teams to boost customer satisfaction and drive revenue growth,this is your opportunity. We're seeking a thinker, a doer, and a relentless optimiser to join our vibrant team. Are you ready to leave your mark?

Your responsibilities

Strategy Development: Create and implement CRM strategies for engagement, retention, and growth, aligned with business goals.

Customer Journey Mapping: Design personalized customer journeys and targeted campaigns for different segments.

Data Management & Analysis: Ensure clean, accurate customer data; analyse behaviour to derive insights; manage data privacy (e.g., POPIA).

System Management: Oversee the CRM platform, identify tech improvements, and ensure it meets user needs.

Cross-Functional Collaboration: Work with Marketing, Sales & Ecommerce, IT, and Product teams to align CRM efforts.

Performance Measurement: Set KPIs, monitor campaign performance, and report on ROI.

Capability Building: Develop cross-functional teams to embrace the role of CRM in business growth, performance and overall success.

Budgeting: Manage CRM budgets and forecast projections

The experience we're looking for

Education & experience: Degree in Marketing ,Business or a related field and a minimum of 10 years of experience CRM role

Experience: In digital marketing, sales, or customer service; data analysis; campaign management; leadership.

Technical: Proficiency with CRM software (Salesforce, etc.) and data tools (Excel).

KEY COMPETENCIES / PERSONAL ATTRIBUTES

Excellent communication, leadership and interpersonal skills, with the ability problem solve.

• Organised
• Analytical thinking
• Test and learn mindset
• Resilient
• Adaptable and high learning agility
• Proactive

 

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Marketing optimization, Commercial accumen, Collaboration, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.