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Ecommerce Performance Manager

City: Johannesburg

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Ignite your career with Reckitt as an Ecommerce Performance Manager in the bustling world of e-commerce. This pivotal role is designed for a visionary who thrives on making connections and awakening interest through exciting online events. It's a canvas for your creativity, where you'll sculpt the digital landscape to amplify our brands and captivate our consumers. At Reckitt, we empower you to lead with confidence and innovation, crafting experiences that dazzle and drive sales.Drive the performance marketing strategy, enabling best in class marketplace media presence for Reckitt SA’s eCommerce function. Lead the Media and Marketing team to execute retail marketplace content and campaign plans to help grow eCommerce contribution to business.

Using performance marketing strategies, tactics, and tools to support the acceleration of eCommerce via various retail channels such as On-Demand, and direct customers. Assist with driving an agenda of omni transformation, data-centric planning, and capability building.Join us and cultivate the digital marketplace with your unique flair.

Your responsibilities

Subject matter expert for internal and external stakeholders on sustained Marketplace media presence and content initiatives.

Develop and execute best in class comprehensive channel and performance marketing strategies that align with business, brand and customer specific objectives.

Activate retail media campaigns to drive sales uplift and media spend return on investment, delivering on strategic KPIs.

Manage Performance Marketplace BEI; ROAS, monthly phasing aligned to brand initiatives, and budget optimisations.

- Oversee the team responsible including the following:
- Asset management; ensuring deliverables met by agency partners in time for initiatives
- Retail Media Flow plans and grids per retailer.
- End-to-end campaign activation, from conception to reporting.
- Campaign budget reconciliation and administration.
- Overdelivering on KPIs – share of shelf, CTR, CPCs, Conversions.
- Understand the full consumer journey and touchpoints and find strategic ways to communicate and engage with audiences via digital retail media.
- Collaborate with cross functional teams including Sales, Brand, Reg, Legal, and Agency Teams to develop campaign concepts and messaging.
- Provide ongoing insight and analysis of campaigns, brands, and customer platforms to improve and optimise ways of working and strategies based on market needs.
- Competitor insights and customer analysis.

The experience we're looking for

BA/BSc in Business Commercial or Marketing degree discipline.
Proven FMCG and/or Pharmaceutical Media / brand marketing experience of at least 2-3 years.
Excellent communication, leadership and interpersonal skills, with the ability problem solve.
Agile digital marketing acumen, with an ability to adapt and thrive in a fast-paced environment.
Equally proficient in offline and online branding strategies and approaches
Experience in working with teams on successful project management and time management
skills
Proactive approach, comfortable with both autonomy and collaboration.
Robust analytical abilities to dissect market trends and brand performance.
Exceptional verbal and written communication talents.

The skills for success

Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, Product Development, Marketing optimization, Digital Marketing, Brand activation, Commercial accumen, Collaboration, FMCG/Consumer Health Experience, Brand Management, eCommerce, Social Media, Media Planning, Media Strategy, Negotiation.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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