Medical Marketing Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
 

About the role

This Medical Marketing Manager position is a key role within Mead Johnson Nutrition organization in Canada. You will be responsible for marketing strategy and initiatives that are specific to healthcare professionals (HCPs) and healthcare organizations (HCOs) and vital to our business. You will collaborate with agencies and cross-functional colleagues to help create, align, and execute strategic plans to accelerate the uptake of our brands within the medical community, nourish babies across the Canada., and contribute to over-achieving company business goals. The Manager position resides within the Marketing function and reports to Marketing Director.

Your responsibilities

• Drive Canada brand sales, share growth and equity through parent brand purchases derived from HCP recommendations and/or prescriptions
• Lead the development and deliver annual strategic marketing plans and ad hoc action plan that provide clear, actionable direction in the medical channel, overcome barriers, align with Brand, and drive business growth
• Create and manage best-in-class HCP campaigns that are insight-driven and translate science into relevant and compelling communications and programs
• Lead end-to-end launches in the medical channel for new product developments (NPDs) and existing product developments (EPDs)
• Work effectively within team and across functions to bring the Medical Marketing strategy to life consistently across touch points with executional excellence
• Build strong agency partnerships, create briefs, and give clear direction to deliver impactful HCP communications in line with the brand/medical strategy
• Leverage digital platforms to effectively engage and complement/extend reach across target healthcare audiences; drive content creation across digital applications
• Oversee the budget and determine resources allocations within Medical Marketing budget, determine resource allocations and optimize performance, while anticipating risks and ensuring contingency plans are developed 
• Leverage multiple data sources and internal/external partnerships to understand, diagnose, and analyse performance, identify business challenges and opportunities, and make strategic recommendations to achieve goals
• Lead market research projects with A&I to deliver powerful actionable insights across target HCP audiences that drive maximum impact on HCP attitudes/practices
• Collaborate with Medical Sales to provide inputs into the National Sales and POA meeting process, content, agendas and workshops; elicit efficient product sampling from SFE; and gain field intelligence and best practices
• Champion the integration of key opinion leader (KOL) activities as part of Medical Marketing plans, collaborating with Professional Services and R&D to identify and cultivate thought leaders and generate educational content to shape and deploy strategic priorities
• Analyse and track performance, identify business challenges and opportunities, determine metrics, and make strategic recommendations to improve plans and achieve goals
• Content Review process with Medical Sciences, Legal Affairs, Regulatory Affairs, and Nutrition Science
• Comply with SOPs, Standards of Ethical Business conduct, including compliance parameters for interacting with healthcare professionals 
• Manage, develop, and coach direct reports and cross-functional peers to develop their knowledge and skills

The experience we're looking for

• Undergraduate degree, preferably in Marketing, Health Sciences, or a related discipline; an MBA is a plus
• Minimum of 5 years of work experience; Minimum of 3 years of Marketing experience in the consumer healthcare industry, pharmaceutical industry, and/or health sciences field
• Must be scientifically savvy with an exceptional ability to translate science into relevant messages and programs for all levels of healthcare professional audiences
• Self-motivated with an enterprising spirit
• Proven leadership skills and experience
• Exceptional ability to influence and work within a matrixed organization, as well as in a global environment
• Demonstrates excellent critical and strategic-thinking skills
• Acts autonomously and with sound judgment
• Resilient; ability to handle ambiguity; highly flexible
• Strong oral communication, written communication, and presentation skills
• Strong interpersonal and relationship building skills; Ability to create productive collaborations with internal and external stakeholders
• Ability to manage multiple priorities and meet tight timelines
• At minimum, functions at an intermediate-to-advanced level across the Medical Marketing Competencies with continuous growth exhibited

This role is not currently sponsoring visas or considering international movement at this time.

The skills for success

Data analysis, clinical data interpretation, Global Medical Affairs, Consumer behaviour, Stakeholder relationship management; Customer relationship management, Key account management; Strategic partnership, Customer value maximisation, Financial accumen, Strategic Selling; Influencing, Storytelling, Negotiation skills, Digital activation to HCPs, Digital strategy; Channel strategy, Medical Sales; Clinical sales knowledge, Medical Marketing, Capability building, Global Medical Affairs, Clinical Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.