Trade Marketing Analyst

City: Kanata

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

Become the catalyst for market success as Reckitt's new Trade Marketing Analyst. Dive into the heart of our marketing evolution, mastering the art of customer and market data to create compelling brand stories. Your role is pivotal in shaping the future of our products, ensuring they remain the favourites within homes and the healthcare sector. Join us and transform insights into actions, making our ambitious targets a reality in a role where your analytical prowess meets marketing innovation

Your responsibilities

Supports the Trade Marketing Team with in-depth data analysis of strengths and weaknesses of current market strategies and 4P tactics. Uncovers new brand and category building opportunities via the analysis.
Understands and applies Customer, Consumer, and Industry insights using multiple data sources: Nielsen, Customer POS, market research data, custom studies.
Assists in developing category/brand trade decks, focusing on using facts and data to create a winning growth story for both Reckitt and the customers.
Provides brand and category insights to support annual sales planning process, shapes 4P recommendations for Key Customers’ plan.
Understands national strategic framework and 4P pillars to drill down to the Customer level and understand how these strategies are working in-market. This includes using data and working closely with key account manager to make recommendations on opportunities for customizing national strategies for Key Customers.
Works cross-functionally internally within the sales & operations planning to ensure alignment on delivering the 4Ps seamlessly
Provides analysis of competitive promotion plans/activity and recommends defensive promotional strategies.
Measures performance and impact of initiatives.
Communicates results clearly and effectively across the business using storytelling techniques.

The experience we're looking for

University degree
2+ Years Sales, Brand marketing, or other Business Operations preferred
Knowledge of consumer-packaged goods or retail industry preferred.
Ability to demonstrate strong analytical skills and to enjoy using data to tell a story.
Ability to independently conduct in-depth data analysis, develop own hypotheses, and then convert the data into insights to present strong, persuasive selling stories.
Knowledge/ understanding of Syndicated Data (eg Nielsen) preferred.
Computer proficient (Microsoft Office, Nielsen/IRI). Excel proficiency
Curious, inquisitive, and open-minded with a drive to uncover deep insights.

The skills for success

Trade Marketing, Key Account Management, Account Management, Consumer Insights, Shopper Insights, Customer Insights, Category Analysis, Collaboration and partnership skills, Influencing, Commercial acumen, Strategy Execution, Operational Excellence

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

CAD salary ranges

CAD $76,000.00 - $114,000.00

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.