Assistant Trade Budget Manager
We are Reckitt
Sales
About the role
The Trade Budget Manager is responsible for planning, governing, tracking, and optimizing Trade Investment (TI) across channels, customers, and brands to maximize return on investment while ensuring financial discipline and compliance.
The role serves as the custodian of trade investment governance, working closely with Sales, Trade Marketing, Commercial Finance, and other cross-functional teams to ensure effective allocation of resources, forecasting accuracy, spend visibility, and delivery of commercial objectives.
In addition, the role drives continuous improvement and automation of trade investment processes, enhancing efficiency, transparency, controls, and scalability across trade spend management and disbursement workflows.
Your responsibilities
Planning & Governance
- Lead the annual Trade Investment planning process in collaboration with Trade Marketing, Sales, and Commercial Finance teams.
- Monitor budget utilization across channels, customers, and brands.
- Ensure investments are aligned with approved business plans, growth priorities, and governance principles.
- Provide ongoing visibility of committed, accrued, and actual spend.
- Identify risks and opportunities and recommend corrective actions to optimize investment allocation.
Budget Control & Financial Stewardship
- Track trade spend performance against approved budgets and forecasts.
- Conduct monthly variance analysis, identifying key drivers, risks, and opportunities.
- Ensure timely accrual creation, tracking, and reconciliation in partnership with Commercial Finance.
- Monitor customer-level trade investment performance and profitability implications.
- Ensure timely validation and governance of customer and distributor trade claims in accordance with approved investment plans and company policies.
- Support internal and external audit requirements related to trade investments.
Trade Spend Effectiveness & ROI Management
- Evaluate and validate trade promotion investment proposals through robust financial analysis and business case assessment.
- Develop and implement frameworks for measuring promotional effectiveness and return on investment.
- Conduct post-promotion evaluations and recommend future investment actions.
- Analyze customer, channel, and brand-level trade investment performance.
- Identify opportunities to improve trade spend productivity and resource allocation.
- Generate actionable insights to improve commercial decision-making.
Commercial Business Partnering
- Partner closely with Sales, Trade Marketing, and Finance teams to optimize trade investment decisions.
- Challenge investment assumptions and spending requests where expected returns are not commercially justified.
- Support customer planning and business reviews through fact-based financial and performance insights.
- Provide recommendations on investment prioritization, budget deployment, and spend optimization.
Reporting & Analytics
- Develop and maintain dashboards and reporting tools to monitor trade investment performance.
- Generate regular customer, channel, and brand-level reports covering budget utilization, ROI, forecast accuracy, and spend effectiveness.
- Track investment productivity, budget adherence, and key financial KPIs.
- Present findings, risks, and recommendations to senior stakeholders.
Process Excellence, Automation & Controls
- Lead continuous improvement initiatives to simplify and standardize Trade Investment planning, approval, claims, settlement, and reporting processes.
- Identify opportunities to automate trade spend management, reporting, and disbursement workflows to improve efficiency, visibility, and control.
- Partner with Sales Operations, Commercial Finance, IT, and shared services teams to implement digital solutions and process enhancements.
- Drive adoption of automation tools, dashboards, and system-based controls to reduce manual effort and improve data accuracy.
- Improve end-to-end trade claim processing and settlement efficiency while ensuring compliance with company policies and governance requirements.
- Champion data integrity, process discipline, and controls across all trade investment management systems.
The experience we're looking for
- Educated to a Bachelors degree or Masters (preferably) level, from a recognised institute
- At least 2 years of experience in Trade Marketing/Budgeting role in an FMCG industry
- Excellent communication skills and strong data analysis capabilities
The skills for success
What we offer
Equality
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