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Assistant Channel Trade Marketing Manager

City: Kuala Lumpur

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

The Assistant Channel Trade Marketing Manager will drive channel performance through strong key account management, 4P excellence, and distributor planning excellence. This role strengthens collaboration between customers, distributors, and internal key stakeholders to deliver category growth, shopper-led execution, and profitable business results across Indirect Trade Malaysia.

Your responsibilities

1. Top Customers Growth Management

Lead development and execution of 4P strategies (Product, Price, Place, Promotion) across top customers.
Ensure excellence in in-store execution, including visibility, distribution, planogram compliance, pricing strategy, and promotional effectiveness.
Use shopper, customer, and market insights to shape customer‑specific 4P blueprints.
Design and execute offtake-focused programs to accelerate sell‑out performance, especially with top customers.
Drive the Joint Business Plan (JBP) agenda, ensuring alignment on category growth strategies, activation plans, trade terms, and performance KPIs.
Track performance vs JBP commitments and course-correct in collaboration with Sales and Trade Marketing.

2. Channel Strategy & Category Growth Framework

Develop and deploy standardized national activation frameworks aligned to category growth drivers and priority shopper missions.
Ensure activations are consistent, scalable, and aligned with category and brand priorities.
Work with internal Trade Marketing to ensure activation windows, toolkits, and mechanics are fit-for-purpose across all channels.

3. Distributor Excellence & Operating Model Support

Build structured distributor IMS & distribution packages with clear metrics, incentives, and execution standards to drive coverage, availability, and velocity.
Support the Distributor Planning Operating Model, ensuring clarity on monthly priorities, investment allocations, and performance tracking.
Partner with RSM to ensure plan & actions are translated into strong execution on the ground.

4. Data Analytic & Management

Manage ROI for all trade investments, ensuring decisions are data‑driven and spend is optimized.
Build clear post‑evaluation reports with insights and action plans.
Translate big data into actionable commercial plans, using analytics to influence decision-making on pricing, promotions, distribution, and resource allocation

5. Capability Building & CoE Support

Support the development and execution of the Top Customer CoE (Center of Excellence) to become a capability hub for the business.
Develop and deploy playbooks, templates, negotiation frameworks, and operating model guidelines to uplift overall execution capability.
Train and guide sales & field team to ensure consistent adoption and execution of CoE frameworks.

The experience we're looking for

Qualifications

Bachelor’s Degree in Marketing, Business, Commerce, or related fields.
3–5 years experience in Trade Marketing, Channel Marketing, Key Account Sales.
Strong understanding of Malaysian retail environment (Local Supermarket, Minimarket retailers, Convenience & Petrolmart chain, Large Provisions)
Analytical, structured thinker with strong commercial acumen.
Advanced skills in Excel, Power BI, Nielsen/Shopper data usage, and PowerPoint.
Strong stakeholder management and communication skills.

Key Competencies

Excellence in 4P planning & execution
Strong analytical and problem‑solving capability
Customer‑centric and shopper‑led mindset
Project management & activation excellence
Data-driven decision making
Strong negotiation and relationship building
Ability to work in a fast-paced, high-ownership culture

The skills for success

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What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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