Assistant Social Marketing Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

We are seeking a creative, data-savvy, and commerce-driven Social Media Marketing Assistant Manager to lead the execution of localized, high-impact social media strategies with a focus on turning engagement into purchase. Based in Malaysia, this role will cover both the Malaysia and Singapore markets, with an emphasis on integrating brand storytelling, community engagement, and platform-native commerce solutions (e.g. TikTok Shop, Shopee Live, Instagram Checkout).

Your responsibilities

Social Commerce Strategy & Execution

• Support end-to-end planning and execution of social commerce campaigns on platforms like TikTok, Shopee Live, Instagram, and Facebook
• Collaborate with e-commerce and brand teams to develop shoppable content and livestream strategies aligned with monthly commercial plans
• Coordinate with creators, influencers, and KOLs to drive product discovery and real-time conversion

Content & Community Management

• Localize and manage day-to-day content calendars for Malaysia and Singapore social handles
• Monitor and respond to community engagement to build stronger brand affinity and trust
• Leverage user-generated content (UGC), reviews, and social proof to build purchase intent

Performance Tracking & Optimization

• Monitor campaign KPIs across engagement, traffic, reach, and conversion
• Use platform analytics and third-party tools to optimize creative, format, and posting time
• Deliver campaign performance reports and key learnings to internal stakeholders

Cross-Functional Collaboration

• Partner with brand, digital media, and e-commerce teams to align on commercial priorities
• Work with customer care and CRM teams to close the loop on social-to-conversion journeys
• Liaise with platform reps (TikTok, Meta, Shopee) for innovation and early feature testing

Key Performance Indicators (KPIs)

• Engagement Rate (likes, shares, comments) by platform and market
• Social Commerce Conversion Rate (click-to-cart, cart-to-purchase, livestream ROI)
• Follower Growth and Retention across TikTok, Instagram, Facebook
• Video Completion Rates & Watch Time (for livestreams and short-form content)
• Revenue Contribution from Social Commerce Channels
• Influencer Content Performance (reach, saves, conversions)
• Community Response Time & Quality

The experience we're looking for

• Bachelor’s degree in Marketing, Communications, or Digital Media
• 2–4 years of experience in social media marketing, with exposure to social commerce or influencer marketing (FMCG experience a plus)
• Hands-on experience running content or commerce campaigns on TikTok Shop, Shopee Live, Meta platforms, or Instagram Shopping
• Strong content instincts, creative mindset, and understanding of platform-specific trends
• Data-literate with knowledge of platform analytics and basic performance reporting
• Highly collaborative, fast-moving, and passionate about social-driven storytelling

The skills for success

Consumer Insights, Presentation skills, Product sustainability, Creativity, Commercial acumen, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.