Assistant Trade Marketing Manager
We are Reckitt
Sales
About the role
Dive into the heart of commerce as our new Assistant Trade Marketing Manager at Reckitt, where you'll take the lead in creating impactful strategies that boost our sales and market presence. With you on our team, our leading brands will shine in stores, engaging our customers and driving demand. Your expertise with the 4Ps will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces. This is your chance to shape market trends, become a brand envoy in our partner stores, and set the stage for others to bring your strategies to life.
Your responsibilities
- Develop channel-specific 4P strategy and tactics.
- Manage trade marketing budget and define channel trade marketing KPIs.
- Translate brand marketing actions into customer marketing actions.
- Contribute to channel marketing plans with customer and category analysis and promotional strategy, key contact for brand marketing teams.
- Continuous analysis of customer position, working together with Regional Sales Manager to recommend in-store action aimed at strengthening Reckitt's position within categories.
- Implement category strategies and vision across customers; lead and support the implementing of Reckitt’s promotional strategy across customers, in line with brand priorities and media plans.
- Perform ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives.
- Conduct intensive Financial Modelling to support decision process e.g., Ranging, Promotion.
- Develop ‘Go to Market” strategies for all category reviews with major customers.
- Develop, initiate, and execute customer engagement programs for channel involved.
- Continuous understanding on external factors and competitor’s activities of the channel involved.
- Contribute to forecast accuracy via timely and accurate input into forecasting process.
The experience we're looking for
- Prior trade marketing experience with a blue-chip consumer goods company of at least two years, and preferably additional functional experience in either: Sales/Key Account function
- Strong analytical skills with ability to develop strategies, tactics and measurable implementation
- Demonstrate commercial understanding of business issues/opportunities.
- Strong understanding of sales and marketing strategy and planning issues.
- Strong interpersonal skills capable of building strong working relationships and influencing customers and internal teams.
- Strong communication skills, both written and oral (in English).
The skills for success
What we offer
Equality
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