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Brand Director Self Care, ASEAN

City: Kuala Lumpur

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Category Growth Organisation

Category Growth Organization is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with Ramp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Category Growth Organization Academy - your opportunities to grow and upskill will be extensive.

About the role

Reckitt is on the lookout for a visionary Global Category Director for our Large + segment, who is ready to make waves in the consumer goods industry. This is not just a job; it's a career-defining opportunity where you can leave a legacy by propelling our best loved brands to new heights. You'll be at the forefront of innovative campaigns and groundbreaking product development. If you're passionate about inspiring change and driving brand growth on a global scale, we want to hear from you!

Your responsibilities

Area CGO (Communications, Growth & Innovation)

Lead the Area growth agenda by defining strategic plans, driving brand communications, and delivering innovation across markets. Partner with Global Brand Directors, Managing Directors, and cross-functional teams to build growth strategies, ensure creative excellence, and execute product, commercial, e-commerce, and sustainability initiatives.

Key Responsibilities:

Develop and execute the Area’s 3-year growth strategy, portfolio roadmap, and profit plans.
Lead regional communications, activation planning, and development of creative assets and toolkits.
Drive innovation delivery, stage-gate governance, and commercialization of NPDs, EPDs, and BDIs.
Shape digital and e-commerce strategies to enhance the consumer journey.
Partner with Design, Shopper, Commercial, and Supply teams to ensure flawless execution.
Generate consumer and business insights, evaluate launch performance, and translate learnings into future growth opportunities.

The experience we're looking for

Professional Qualifications & Experience

Significant marketing experience within FMCG, with OTC and/or Self-Care category experience strongly preferred.
Proven ability to develop and execute brand strategies, combining strong strategic thinking with commercial delivery.
Strong commercial acumen, including experience with performance management, business planning, and P&L management.
Demonstrated ability to leverage data, analytics, and consumer insights to drive strategic decision-making.
Proven track record in innovation development and delivery, including opportunity identification, idea generation, validation, and end-to-end project execution.
Strong cross-functional leadership skills, with experience influencing and aligning stakeholders across multiple functions and markets.
Solid experience in brand management, including managing brands or portfolios within a complex organization.
Proven expertise in Creative & Communications development and execution, ensuring impactful and consistent brand building across channels.

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, NEW Product Development, Storytelling, Creativity, Marketing optimisation, Digital Marketing, Brand activation, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management, eCommerce, Social Media, Media Planning, Media Strategy, Negotiation.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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