Distributor Planning Manager
We are Reckitt
Sales
About the role
The Distributor Planning Manager is responsible for overseeing both the strategic planning and daily operations of a company’s distribution network. This role integrates distributor & sales team relationship management & performance, supply chain management, trade service level & inventory control to ensure the smooth and efficient movement & distribution of goods.
Your responsibilities
Strategic Planning
• Develop and implement distribution strategies aligned with company goals, balancing cost-efficiency and service levels.
• Continuously optimize distribution networks for faster delivery, cost savings, and operational efficiency.
Inventory Management
• Maintain optimal distributor inventory, ensuring timely replenishment (VMI) while minimizing stockouts/overstock.
• Monitor and validate distributor stock data via DMS for accuracy.
Distributor & Sales Team Management
• Build strong distributor and sales team relationships, aligning on service levels and distribution plans.
• Negotiate and renew contracts on terms covering finance, payment, logistics, and headcount in coordination with regional/legal teams.
• Evaluate distributor performance with KPIs (delivery accuracy, lead times, satisfaction) and drive improvements via DMS.
Operational Oversight
• Oversee logistics to ensure timely, accurate deliveries and efficient transportation routes.
• Support warehouse teams in order processing, packing, and dispatch.
• Ensure accurate and timely order fulfilment with minimal errors.
Control & Efficiency
• Manage budgets, driving cost savings and monitoring distributor claim submissions.
• Define trade service routes based on time-motion studies for optimal channel coverage.
• Improve efficiency by aligning transport routes with sales coverage and streamlining warehouse activities.
• Establish SOPs for trade/distributor returns in line with company policy.
Performance & Reporting
• Standardize distributor operations with SOPs across teams nationwide.
• Design sales team KPIs and incentives linked to call frequency, effectiveness, and returns.
• Leverage data to guide decisions, create action plans, and optimize distributor performance.
• Monitor warehouse/delivery KPIs and report via distributor scorecards.
Risk & Compliance
• Assess and mitigate distribution risks with contingency planning.
• Ensure compliance with regulations, safety, and company policies.
• Enforce quality control and manage product recalls with QA/Operations.
Technology Enablement
• Lead DMS/ERP/WMS/TMS implementation for improved efficiency.
• Automate routine distribution and inventory processes (tracking, replenishment, route planning).
The experience we're looking for
- Experience: Strong background in distributor management, sales team management, supply chain management, logistics & operations with proven experience managing complex distribution networks nationwide.
- Analytical Abilities: Strong ability to analyse data and make data-driven decisions for distribution optimization, sales team efficiency, inventory control & distributor performance.
- Leadership: Experience leading cross-functional teams and managing relationships with external partners (sales, procurement, marketing, legal, logistic, quality assurance, human resource, finance & regional teams).
- Technology Proficiency: Knowledge of DMS, ERP, WMS, Power BI and other related software tools.
- Problem Solving: Ability to quickly address and resolve operational challenges, such as delays, stockouts, or distributor issues.
- Communication: Excellent communication skills to work effectively with internal teams and distributors team.
The skills for success
What we offer
Equality
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