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Senior Brand Manager, Household, ASEAN

City: Kuala Lumpur

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Category Growth Organisation

Category Growth Organization is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with Ramp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Category Growth Organization Academy - your opportunities to grow and upskill will be extensive.

About the role

This is not just another brand role — it’s an opportunity to shape and build a Household category for the future. As the Senior Brand Manager, you’ll lead penetration led category growth strategy, innovation pipeline and deliver insightful communications.

This role reports directly to the Area Brand Director, Emerging Markets for Household category. You’ll partner with some of the brightest minds in marketing, insights, global strategy and sales, while gaining exceptional experience in category creation, consumer demand shaping, and multi-market leadership. If you’re looking for a role that combines strategic impact, creativity, and real business-building accountability, this is it.

Your responsibilities

Lead Innovation & Category Creation: Collaborate with global and local teams to create a regional pipeline of innovations. Shape portfolio strategy to unlock future growth, ensuring relevance across diverse markets.
Build Inspiring Brand Communications: Lead development of integrated campaigns (digital-first, shopper, ATL/BTL) that resonate with core audience. Partner with world-class creative and media agencies to deliver bold, breakthrough storytelling.
Unlock Growth Through Penetration Models: Help design and implement penetration and success model toolkits that will be rolled out to country teams for exceptional market execution. Identify and activate new occasions, channels, and consumer segments to fuel adoption
Drive Regional Influence & Collaboration: Be the regional category champion — aligning strategies across multiple markets. Inspire and guide local brand teams, ensuring consistent execution of brand and innovation plans.
Strategic Partnerships: Spearhead category growth programs with appliance manufacturers.

This role will allow you to:

Enhance Business Acumen & Diagnosis Skills: Identify consumer and market growth dynamics and translate them into strategic recommendations.
Develop Leadership Abilities: Partner with and influence a diverse range of cross-functional teams with global and local scopes.
Sharpen Ideation and Insight Generation: Propose, align, and own projects that will accelerate growth in the area.
Master Communication Development: Become an expert in briefing and managing the communication development process and activation across various channels.
Deliver Successful Go-to-Market Strategies & Projects: Strengthen your ability to provide impactful go-to-market recommendations.
Learn from Industry Leaders: Collaborate with marketing directors and global functional leads in a top tier consumer goods company.

The experience we're looking for

• 7–10 years of progressive FMCG brand management/marketing experience, ideally with regional scope
• Strong experience in communication development and agency leadership
• Commercial acumen & result orientation: Understanding of how a business runs.
• Proven Analytical Skills: Demonstrate strong analytical abilities to interpret data and make informed decisions.
• Comfortable with Ambiguity: Thrive in uncertain situations and adapt to changing environments.
• Entrepreneurial Spirit: Exhibit an entrepreneurial mindset and collaborate effectively to achieve business results.
• Cultural Awareness: Understanding of cultural nuances within the ASEAN region.
• Fluency in English: As main language of communication. Fluency in other ASEAN languages is advantageous.

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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