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Social Media Strategy & Competitive Intelligence Intern

City:  Kuala Lumpur

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

We are seeking an intellectually curious and commercially minded intern to join our marketing team at the intersection of social media, consumer behaviour and brand strategy.


This is not a conventional internship centred on administrative support. The successful candidate will investigate how leading brands compete for attention, influence culture and shape consumer preference across rapidly evolving digital platforms. Your work will inform real marketing decisions, content strategies and campaign development across a portfolio of established consumer brands. The ideal candidate combines analytical rigour with cultural awareness—someone who can recognise emerging behaviours, interrogate why content succeeds and translate observations into clear strategic recommendations.

Your responsibilities

Competitive Intelligence
• Develop a structured framework for monitoring competitors across TikTok, Instagram, Facebook, YouTube and emerging platforms.
• Analyse competitors’ brand positioning, content strategy, creative territories, campaign activity, product communication and influencer partnerships.
• Evaluate how competitors respond to consumer trends, cultural moments and changes in platform behaviour.
• Identify strategic gaps, emerging threats and opportunities for meaningful brand differentiation.
• Build and maintain a central intelligence repository of notable campaigns, creative executions and market developments.

Social and Cultural Intelligence
• Monitor emerging conversations, communities, creators, behaviours, content formats and cultural shifts relevant to our brands.
• Distinguish enduring behavioural changes from short-lived trends and platform noise.
• Investigate the underlying factors driving audience engagement, participation and sentiment.
• Translate cultural observations into commercially relevant implications for brand and content strategy.
• Identify opportunities for brands to participate credibly and meaningfully in emerging conversations.

Strategic Analysis and Reporting
• Produce concise weekly intelligence updates and comprehensive monthly competitive reviews.
• Transform large volumes of social media activity into clear findings, strategic implications and recommended actions.
• Develop benchmarking frameworks to evaluate brand activity against competitors and category leaders.
• Present insights through well-structured narratives, executive summaries and visually compelling presentations.
• Contribute perspectives and recommendations during campaign planning and strategic discussions.

Content and Campaign Development
• Support the development of social media strategies, campaign territories and annual content plans.
• Conduct research to strengthen creative briefs and strategic proposals.
• Identify relevant creators, communities and potential influencer partnerships.
• Participate in campaign ideation sessions and challenge assumptions with evidence-based perspectives.
• Support post-campaign analysis by identifying key learnings and opportunities for improvement.

The experience we're looking for

We welcome applicants who are currently pursuing a degree in Marketing, Business, Economics, Communications, Psychology, Sociology, Data Analytics or another relevant discipline.

The strongest candidates will demonstrate:
• Exceptional intellectual curiosity and a genuine interest in how brands, platforms and culture influence consumer behaviour.
• Strong analytical and critical-thinking capabilities.
• The ability to identify patterns, challenge assumptions and develop original perspectives.
• Excellent written, verbal and visual communication skills.
• A sophisticated understanding of TikTok, Instagram, YouTube and the wider digital landscape.
• Strong proficiency in Microsoft PowerPoint and Excel.
• The ability to work independently, manage ambiguity and take ownership of deliverables.
• High standards of accuracy, organisation and attention to detail.
• Sound commercial judgement and an appreciation of how insights can influence business performance.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.


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