Customer & Category Marketing Manager Grocery

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Sales​

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Become the catalyst for market success as Reckitt's new Customer & Category Marketing Manager. Dive into the heart of our marketing evolution, mastering the art of customer and market data to create compelling brand stories. Your role is pivotal in shaping the future of our products, ensuring they remain the favourites within homes and the healthcare sector. Join us and transform insights into actions, making our ambitious targets a reality in a role where your analytical prowess meets marketing innovation.

Your responsibilities

Lead category management projects with customers and be the trusted neutral advisor

 Develop business insights that can be integrated with customer overall business goals:

 Support local market with business & channel insights that can drive value.

 Research’s deeply around business Questions to help understand shoppers and category behaviour.

 Develop category management vision per account and execute through leading category reviews and category management projects, especially optimization of assortment, micro & macro-shelf placement

 Provide insights and recommendations to Brand Managers, Marketing Managers and Key Accounts in order to help optimize Company performance.

 Lead Customer Strategies & Activation Plan within your assigned channel from planning to execution working together with KAM and Field Team following the Brand LSM principles;
Define and develop channel tactics, customized & Impactful solutions and communication (selling stories) per customer, that best responds to Company brands, giving support to commercial strategy

Develop customer specific promotions as part of the customer activation plan

Define Masterplan with Omnichannel Campaigns (On-line and Off-line) in the customer and track results, synchronized with ATL Brand Communication

Lead development and implementation of customer-specific in-store materials

Analyze customer execution in our categories Retailer and Company that is contractually supported (eg:. ECR, EMNOS, AIMIA, Nielsen, Global Data, etc).

Propose and Track Category LSM – Local Success Model in terms of 4Ps Activation for each category aligned with Brand Managers and GSM guidelines

Generate learnings through in-depth insights from sell out data and loyalty card data and transform them into shopper-relevant concepts to optimize long-term category growth

Adhoc Data-Driven strategies to help retailers to understand importance, financial impacts and develop trends creating value.
 

The experience we're looking for

-Previous experience as Brand Manager, Category Manager or Trade marketing (2 years min.)

- Proficiency level in MS Excel/ Power BI/ SAP/Customer Portals is valuable.

-English: Advanced / fluent (written, oral and spoken)

- Portuguese: Advanced / fluent (written, oral and spoken) 

- Knowledge of the consumer goods sector and eager to surmount its challenges.

- Adept at turning statistics into actionable insights and sales strategies.

- Exceptional attention to detail with the agility to thrive in a dynamic environment.

- Skilled in delivering messages and ideas effectively to a broad audience.

- Strong project management capabilities including thorough planning, communication, and budget handling.

- Influential in your approach, able to guide and persuade a diverse group of stakeholders.

- Autonomous, solution-oriented, with an omnichannel mindset towards all projects.

The skills for success

Trade Marketing, Key Account Management, Account Management, Consumer Insights, Shopper Insights, Customer Insights, Category Analysis, Collaboration and partnership skills, Influencing, Commercial accumen, Strategy Execution, Operational Excellence

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.