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Customer & Category Marketing Manager Household

City: Lisbon

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

As a Customer & Category Manager, you will play a key role in driving category growth, strengthening brand visibility, and delivering commercial performance across retail channels in Portugal. Acting as a strategic partner to Sales, Marketing, Category Development, and external partners, you will translate shopper and market insights into impactful customer plans, best-in-class activation, and sustainable business growth.

This role requires a strong combination of commercial acumen, analytical thinking, and execution excellence, together with a solid understanding of the Portuguese retail landscape and FMCG environment.

Your responsibilities

Develop and execute customer and shopper marketing strategies aligned with brand priorities and commercial objectives, translating shopper, consumer, and market insights into actionable growth plans across customers and channels.
Partner closely with Sales, Marketing, Supply, and Category teams to deliver aligned business plans, drive category growth, and support commercial performance through insight-led recommendations.
Lead promotional planning, activation calendars, visibility initiatives, and omnichannel shopper engagement programs, ensuring strong in-store execution and impactful shopper experiences.
Manage the development and production of point-of-sale materials, ensuring compliance with brand guidelines and customer requirements, while overseeing the execution of activation plans from briefing through to delivery.
Lead relationships with creative, production, and activation agencies, managing timelines, budgets, feedback, and execution quality to ensure effective delivery of shopper marketing initiatives.
Build compelling, data-driven customer presentations and business cases, while continuously monitoring market trends, competitor activity, shopper behaviour, and campaign performance to identify opportunities for optimisation and growth.
Manage shopper marketing investments responsibly, evaluating promotional ROI, sell-out performance, and execution KPIs to maximize return on investment and support sustainable business growth.

The experience we're looking for

Degree in Marketing, Business Administration, Economics, or a related field,
Minimum 3-4 years of experience in Customer Marketing, Shopper Marketing, Trade Marketing, Category Management, or a similar commercial role within the FMCG industry.
Strong commercial acumen and results-driven mindset, with the ability to translate shopper, consumer, and market insights into growth opportunities and actionable business plans.
Solid understanding of the Portuguese retail landscape, customer dynamics, category management principles, and commercial planning processes.
Experience working with creative and production agencies, including campaign development and execution processes.
Excellent communication and presentation skills, with a collaborative approach to working across cross-functional teams and external partners.
Advanced Excel skills and confidence working with large datasets; experience with Nielsen, Circana, and Emnos is an advantage.
Fluent in Portuguese and English.

The skills for success

Analytical thinking, commercial mindset, shopper understanding, execution excellence, cross-functional collaboration, project management, attention to detail, agility and prioritisation, and strong communication and influencing skills.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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