Customer & Category Trade Marketing Manager (temporary)
We are Reckitt
Sales
About the role
Your responsibilities
Lead category management projects with customers and be the trusted neutral advisor
Develop business insights that can be integrated with customer overall business goals:
Support local market with business & channel insights that can drive value.
Research’s deeply around business Questions to help understand shoppers and category behaviour.
Develop category management vision per account and execute through leading category reviews and category management projects, especially optimization of assortment, micro & macro-shelf placement
Provide insights and recommendations to Brand Managers, Marketing Managers and Key Accounts in order to help optimize Company performance.
Lead Customer Strategies & Activation Plan within your assigned channel from planning to execution working together with KAM and Field Team following the Brand LSM principles;
Define and develop channel tactics, customized & Impactful solutions and communication (selling stories) per customer, that best responds to Company brands, giving support to commercial strategy
Develop customer specific promotions as part of the customer activation plan
Define Masterplan with Omnichannel Campaigns (On-line and Off-line) in the customer and track results, synchronized with ATL Brand Communication
Lead development and implementation of customer-specific in-store materials
Analyze customer execution in our categories Retailer and Company that is contractually supported (eg:. ECR, EMNOS, AIMIA, Nielsen, Global Data, etc).
Propose and Track Category LSM – Local Success Model in terms of 4Ps Activation for each category aligned with Brand Managers and GSM guidelines
Generate learnings through in-depth insights from sell out data and loyalty card data and transform them into shopper-relevant concepts to optimize long-term category growth
Adhoc Data-Driven strategies to help retailers to understand importance, financial impacts and develop trends creating value.
The experience we're looking for
- Previous experience as Brand Manager, Category Manager or Trade marketing (2 years min)
-English/ Portuguese fluent.
- Proficiency level in MS Excel/ Power BI/ SAP/Customer Portals is valuable.
- Proven ability to develop strong partnerships across various sales channels.
- Proficiency in collaborating across functions such as marketing and finance to execute strategic plans.
- Solid background in customer and channel strategy, alongside sales negotiation skills.
- Astute business and financial accumen with experience in managing profit and loss.
- Track record of implementing sales strategies and optimising eCommerce platforms.
- Expertise in trade marketing and digital engagement.
The skills for success
What we offer
Equality
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