ASEAN Regional I&A Lead - Nutrition

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing Excellence​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Insights & Analytics Lead, ASEAN serves as the senior insights and analytics leader for Mead Johnson Nutrition's ASEAN business. As a member of the ASEAN Leadership Team, this role partners directly with the SVP, ASEAN, country general managers and cross-functional leaders to shape business strategy, accelerate growth, and improve commercial decision-making through deep consumer understanding, market intelligence, and actionable analytics.

The role leads the development and execution of the region's insights and analytics agenda across multiple ASEAN markets, delivering a clear understanding of consumers, healthcare professionals, customers, competitors, and market dynamics. The leader will transform data into strategic recommendations that drive brand growth, portfolio expansion, innovation, commercial effectiveness, and long-term business performance.

This position oversees a team of four insights and analytics professionals and works closely with regional, market, global, and external partners to embed a consumer-centric and data-driven culture across the organization.

Your responsibilities

Strategic Business Partnership

• Serve as a trusted strategic advisor and thought partner to the SVP, ASEAN and members of the ASEAN Leadership Team.
• Influence business strategy through fact-based insights and analytics that identify growth opportunities, risks, and emerging trends.
• Lead development of annual strategic plans, growth strategies, and business reviews through consumer, category, and market intelligence.
• Actively contribute to Leadership Team discussions and business decisions regarding business results, innovation, portfolio priorities, and commercial resource allocation.
• Champion a culture of evidence-based decision making throughout the organization.

Consumer & Market Insights Leadership

• Develop a comprehensive understanding of consumers, parents, healthcare professionals, customers, and shoppers across ASEAN markets.
• Lead market, consumer, brand, and healthcare professional research programs to uncover actionable insights that drive growth.
• Identify unmet consumer needs and emerging trends to support innovation, portfolio development, and brand strategy.
• Translate complex findings into compelling business narratives and strategic recommendations.
• Establish and maintain a robust market intelligence capability, including competitor monitoring and category trend analysis.

Analytics & Performance Measurement

• Lead development of advanced analytics capabilities that improve commercial and marketing effectiveness, including Multi-Touch Attribution modeling and Media Mix Modeling with help from global counterparts.
• Oversee performance measurement frameworks for brands, campaigns, and innovation initiatives.
• Leverage syndicated data, digital analytics, and business performance metrics to generate actionable recommendations.
• Drive adoption of predictive and diagnostic analytics to improve forecasting, demand generation, and investment decisions.
• Partner with Finance, Medical, Marketing, Trade Marketing, and Supply Chain teams to identify performance improvement opportunities.

Organizational Leadership & Capability Building

• Lead, coach, and develop a high-performing team of four insights and analytics professionals across ASEAN.
• Foster a culture of curiosity, innovation, collaboration, and continuous improvement.
• Build organizational capabilities in analytics, consumer centricity, storytelling, and insight activation.
• Ensure best practices, common tools, and consistent methodologies are leveraged across ASEAN markets.
• Work across the global organization to represent ASEAN issues and champion global ways of working within the ASEAN team.

Stakeholder Management

• Build strong partnerships with Regional CDO, GMs, MDs and global stakeholders/partners.
• Manage external agencies, analytics partners, and research suppliers to ensure high-quality deliverables and optimal return on investment.
• Collaborate with global Insights & Analytics teams to leverage enterprise capabilities, tools, and best practices.
• Represent ASEAN business needs within broader regional and global initiatives.

The experience we're looking for

Education

• Bachelor's degree required.
• Advanced degree (MBA, Master's in Marketing, Business Analytics, Economics, Statistics, Psychology, or related field) preferred.

Experience

• 10+ years of progressive experience in insights, analytics, consumer research, strategy, or related fields.
• Significant experience within FMCG, consumer health, nutrition, pharmaceutical, healthcare, or related consumer-focused industries.
• Demonstrated success partnering with senior executives and influencing strategic business decisions.
• Experience leading regional or multi-country insights programs across diverse markets.
• Proven people leadership experience with a track record of building high-performing teams.
• Strong understanding of ASEAN consumer and market dynamics.

Critical Success Factors

• Strategic mindset with strong commercial acumen.
• Ability to connect consumer insights with business outcomes.
• Executive presence and influencing skills.
• Strong analytical and problem-solving capabilities.
• Exceptional storytelling and communication skills.
• Demonstrated ability to operate effectively in complex, matrixed organizations.
• Passion for consumer-centric growth and innovation.

Leadership Expectations

The Insights & Analytics Lead is expected to:

• Serve as a key member of the ASEAN Leadership Team.
• Shape the business agenda through data, insights, and strategic foresight.
• Influence decisions at the highest levels of the organization.
• Develop future-ready insights and analytics capabilities for the region.
• Create a strong, engaged team that delivers measurable business impact.
• Drive a culture where consumer understanding and analytics are central to every major business decision.

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Marketing optimisation, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.