Brand Manager Gastro-Intestinal Europe

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Category Growth Organisation​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

This position is responsible for supporting Comms for GI:

• Support the development of creative Idea and core creative assets for all activations ensuring full funnel requirements/ sufficiency with receiver markets.
• Support the deployment full toolkits to IMEX for localization.

Overall

• Partner for the GBD Masterbrand​ and Creative AOR to deliver Creative & Comms work.
• Partner with the I&A consumer insights to fuel our Creative & Comms.
• Partner for the Design and Shopper teams.
• Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms

Org. and Talent

• Active member of the CAP team for region – ensuring we deliver against clear priorities.

Your responsibilities

Comms Planning and Development

•    Support the Activation Roadmap and Timing to enable Area/Market targets

•    Support the build of Creative Idea, Core Creative Assets and core communication for all Activations:

o    Ensuring Full Funnel requirements and sufficiency delivered

o    Seamless digital ecosystem addressing all key touch points through to ECOM

o    Non digital touchpoints to augment the digital ecosystem; Innovation with emerging digital touchpoints and platforms

Comms Deployment

•    Support the provision of Activation Toolkits, tailored by market cluster/Job to be Done

•    Support the deployment of Master Asset toolkit to markets for localization

•    Support our key Area partnerships to maximise impact on Equity and Performance

•    Support the development and deployment of brand partnership guidelines/best practices

The experience we're looking for

• Project Management Experience
• Brand Management Experience as a Brand Manager or at least 2-years as an Assistant Brand Manager

• Marketing experience: be able to demonstrate good marketing skills developed within the OTC/Pharma environment
• Brand Equity and Creative & Comms Experience: be able to demonstrate Brand Equity and Creative & Comms skills developed within the FMCG environment

The skills for success

• Strong commercial acumen and analytical skills
• Ability to work in a matrix organization (CDO, MX, Sales, Key Lead Markets) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
• Entrepreneurial and able to work autonomously
• Strong sense of urgency and achievement
• Resilient and able to respond under pressure
• Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms
• Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
• The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.