Channel Activation Manager
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Sales
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
You will play a key role within the grocery team, taking ownership for Reckitt’s brand activation’ within the trade. You will use the data in order to develop report that will enable the organization to track evolution of NPDs distribution and to enhance the usage of specific in store tool and all other information coming from in store data and activities, ensuring follow-up/tracking of key initiatives.
Key areas of responsibility include supporting the team in identifying and finding solutions to close in-market 4Ps gaps & improving financial forecasting for channel, and with analytical support, and folder follow up and tracking. Reports to Head of Grocery.
Your responsibilities
- Develop the channel strategy from brand strategy, manages distribution priorities and placement as well as pricing and promotional strategy
- Help us make the right long term business decisions
- Build channel and customer strategy based on shopper insights
- Paint a picture of what success looks like for each customer in grocery channel
- Provide in store data for all the categories
- Create a synergic flow between Key Account/NAM and oustourced sell-out team helping them with specific yearly plan for customer when in store action is needed to ensure timings are respected and numbers at all levels are in line with expectation
- Create a synergic flow between NAM and Key Account, working side by side in the forecast process
- Tracking the compliance of sales execution to the Category and Brand guidelines (e.g. identification of gaps by cluster on assortment, MSL, shelf placement etc) and activate recovery plans
The experience we're looking for
- Bachelor / Master's degree in Economics, Business Administration or equivalent
- Minimum 5 years of experience in FMCG or relevant experience in Trade Marketing and Sales/Key Account Mgmt
- Fluency in English and Italian
- Analytical and problem-solving skills
The skills for success
Key Account Management, Ecommerce, Analysing sales data, Leadership skills, Consumer Insights, Shopper Insights, Category Analysis, Collaboration and partnership skills, Influencing, Consultative Selling, Customer strategy, Channel strategy, Sales strategy development, Perform product planning, Business accumen, commercial accumen, Sales negotiation, P and L Management, Strategy Execution, Operational Excellence.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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