Consumer&Digital Manager Household

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

You will report to the Consumer Engagement Lead and will support in all data-driven marketing activities across multiple channels engaging our target audiences in all stages of the funnel. You should have a good idea of how digital tools add value to company strategy and performance. Our ideal candidate has been previously involved in projects about digital transformation and activation; is motivated by working on insight-driven strategic campaigns and projects, with a genuine understanding of and appreciation for excellence in performance and customer service; as well as with the ability to work in multifunctional teams. A proactive approach for taking part to innovative e-commerce and digital projects is highly desired.

Your responsibilities

• Orchestrate & oversee digital campaign design & setup
• Advise on digital channel mix & design customer journey’s by touchpoints
• Manage and advise ongoing optimizations during campaigns
• Catalogue ongoing learnings and facilitate the sharing of learnings x-brand
• Work alongside the Consumer Engagement Lead Household brands to create an overall  digital  activation (brand and product) driving the digital strategy and learning agenda, ensuring that all digital channels  are delivering to brand objectives
• Drive data driven marketing across brands, harnessing insights and data activation that can be used to further refine the marketing strategy. This will include optimization of all digital campaigns for outperformance
• Media agency management as well as working closely with brand teams to ensure that best  practice planning and activation principles are adhered to across digital media investment and measured accordingly
• Create holistic synergies across local departments such as Marketing, Sales, Finance and global teams to make sure the strategic guidelines are set and the KPIs are met
• Work closely with Performance Manager to ensure execution, optimisation and reporting of all digital campaigns consistently with full media operating model
• Work closely with finance team to ensure that campaigns are on budget
• Up skill internal stakeholders on digital media best practices and keep them updated on significant changes to the digital media marketplace.

The experience we're looking for

• Educational Background in Data Management, Media, Statistics or equivalent
• Solid understanding of digital media planning and activation within the Italian market, including advanced TV, digital audio, digital out-of-home, retail media beyond social, search, online video and display
• At least 5+ years of experience in driving media and performance campaigns in a fast-evolving market, working either at a leading company / agency within media or digital marketing
• Experienced and competent using digital platforms e.g. Google Ads, Business Manager, DV360, Google Analytics, AMC, etc.
• Savvy and knowledgeable about current trends, innovation and marketing principles
• Enjoy problem solving and driving inflight campaign optimization to maximise campaign performance
• Solid previous experience in digital marketing project management with local, global and external partners
• Fluency in Italian and English

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Negotiation.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.