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Digital Media Manager

City: Milano

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing Excellence

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Dive into the heart of innovative marketing at Reckitt as our next Data Driven Marketing and Media Specialist / Lead. Your expertise will be the compass that guides our marketing efforts, turning data into compelling stories and smart, strategic campaigns. If you have a passion for transforming insights into action and watching your ideas elevate our brand performance, this is your opportunity. We're seeking a thinker, a doer, and a relentless optimiser to join our vibrant team. Are you ready to leave your mark?

The Digital Media Manager plays a pivotal role in leading Reckitt’s digital campaign activations in-platform, overseeing media performance & developing campaign best practice. Being the main point of contact for the Western Europe Consumer Engagement (CE) Pod, you will be responsible for co-creating digital activation plans across key brands in collaboration with a wider team – supported by the local Media, Audience & Performance teams.

The Digital Media Manager will oversee the daily media performance across key channels, ensuring campaign optimizations are implemented. You will act as the senior digital expert for key digital platform(s) – responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns.

The Team:

The Applied Media Science (AMS) team works closely with both external partners & internal teams to ensure Reckitt’s campaigns are activated with excellence in-platform. Reporting directly to the Digital Trading Lead – you will be responsible for managing a team of Digital Associates to ensure media best practices are followed.

Your responsibilities

Working closely with the CE Pod to ensure all digital campaign details get actioned in accordance with the campaign briefs
Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success
Advising on digital media channels & in-platform tactics that align to the media comms objectives
Oversee a team of digital traders, providing necessary training & assistance in managing digital campaigns in-platform
Develop digital channel playbooks – championing in-platform best practices & upskilling the internal trading team on new platform capabilities
Collaborate with cross-functional teams to execute digital test & learns
Providing monthly media actualizations to CE teams
Identify new testing opportunities that will help drive our media activations forward, through working with industry partners and internal stakeholders
Be proactive in sharing good results, case studies to wider teams

The experience we're looking for

Bachelor’s degree in marketing, Business, or a related field.
Proven hands-on experience in planning & buying successful programmatic and/or paid social/search campaigns/Ecommerce. (Min. 5 years of in-platform experience)
Demonstrate strong understanding of programmatic DSPs and/or Social (DV360, TTD, Amazon, e-retailer DSPs etc), (Meta, TikTok etc) and paid search a plus
Previous exposure to using ad verification & ad server platforms such as the likes of DoubleVerify & Google Campaign Manager
Experience in managing teams, setting objectives & aiding with task prioritisation

Key Skills:

A desire to grow your knowledge of digital marketing platforms
Champion being a subject matter expert and upskilling the wider team
Strong stakeholder management with excellent communication skills
Excellent organization skills with the ability to prioritize tasks
Proactive team player with a can-do attitude to solving problems
High level of curiosity and willingness to propose new ideas
Good proficiency in using Excel & PowerPoint

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Marketing optimization, Commercial accumen, Collaboration, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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