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Digital Media Manager - Retail Media

City: Milano

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing Excellence

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

We are seeking a hands-on Retail Media Trading Manager to lead the planning, activation, and optimization of retail media campaigns across Reckitt brands. This role is central to driving performance within retail media environments, working closely with internal teams and retail partners to ensure best-in-class execution across platforms such as Amazon and other key e-retailers.
As the primary point of contact for the Italy & Greece, you will co-create and execute retail media tactical plans that align with brand objectives. You will, ensure campaigns are optimized in real-time and delivering against KPIs.

Your responsibilities

• Lead the planning and execution of retail media campaigns across key e-retailers and retail media networks.
• Co-create retail media activation plans in collaboration with audience, performance, and content teams.
• Advise on retail media strategies and in-platform tactics aligned with brand and sales objectives.
• Guide a team of retail media traders, providing optimisations suggestions and governance for campaign execution.
• Collaborate with cross-functional teams to execute test-and-learn initiatives within retail media environments.
• Provide regular performance reporting and actionable insights to CE teams.
• Identify new opportunities for innovation and efficiency in retail media trading.
• Share success stories and case studies to drive knowledge sharing across teams.

The experience we're looking for

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum 4-5 years of hands-on experience in retail media trading, programmatic, or eCommerce media buying.
• Deep understanding of retail media platforms (e.g., Amazon DSP, Walmart Connect, Pacvue, Criteo and local retail vendors).
• Experience with ad verification and measurement tools (e.g., DoubleVerify, Google Campaign Manager).
• Proven ability to manage teams, set objectives, and prioritize tasks effectively.

Key Skills:

• Passion for retail media and digital commerce.
• Strong stakeholder management and communication skills.
• Excellent organizational and prioritization abilities.
• Proactive problem-solver with a growth mindset.
• High level of curiosity and eagerness to innovate.
• Proficiency in Excel and PowerPoint.

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Marketing optimization, Commercial accumen, Collaboration, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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