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Senior Trade Marketing Manager

City: Mississauga

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

You will oversee sales strategy & sales forecasts, proposing and directing the execution of programs to maximize sales volume potential to achieve Plan. Will include support of several key Customers across select Categories. It is also a proven discipline and has developed senior leaders across the business.

Your responsibilities

Develop Local Success Model (LSM) and validate 4P Success Model by identifying winning strategies on Pricing, Promotion, Placement and Presence (PICoS) for all classes of trade, based on category growth platform & global 4P strategy
Oversee trade spend budget and define category trade marketing KPIs
Identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
Develop strategies to improve/maximize Trade Investment ROI by completing promotion analysis and validate against expected results
Translate brand marketing actions into customer marketing actions
Contribute to category marketing plans with customer & category analysis and promotional strategy; key contact for brand marketing teams
Continuous analysis of customer position, working together with Key Account Managers to recommend in-store action aimed at strengthening Reckitt's position within categories
Implement category strategies and vision across customers; lead and support the implementing of Reckitt promotional strategy across customers, in line with brand priorities and media plans
Perform ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives.
Conduct intensive Financial Modelling to support decision process e.g. Ranging, Promotion.
Develop ‘Go to Market” strategies for all category reviews with major retailers.
Contribute to forecast accuracy via timely and accurate input into forecasting process.

This role is not currently sponsoring visas or considering international movement at this time.

The experience we're looking for

Bachelor's degree required
5-years Direct Sales and/or Marketing experience, with cross functional exposure to other Business Operations
Good understanding of Customer Management Process
Proven analytical skills; strong financial skills and P&L understanding
Strong commercial awareness
Entrepreneurial
Strong sense of urgency and achievement
Resilient and able to respond under pressure
Ability to influence
Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
Strong oral, written communication, and presentation skills
Computer proficient (Microsoft Office, Nielsen/IRI)
Strong organizational skills
Good interpersonal and time management skills

#LI-Hybrid

The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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