Associate Brand Manager, Wellness

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Associate Brand Manager (ABM) plays a key role in driving the growth of assigned brands within the Wellness category. This position resides within the US Marketing function reporting to the Medical Director and supports brand development through equity building, activation, and business initiatives. The ABM will contribute to shaping category strategy, ensuring excellent marketing execution, and achieving specific growth objectives. This role offers a dynamic opportunity to contribute to a leading brand's success while developing essential marketing and business management skills.

Your responsibilities

eCommerce Performance & Retail Media

• Own and activate day-to-day eCommerce performance (hands-on-keyboard) across key online retailers and marketplaces (e.g., Amazon, Walmart, Target, Instacart), with accountability for traffic, conversion, and sales KPIs
• Lead performance marketing execution, partnering with internal media teams to plan, execute, and optimize paid search, sponsored products, display, and other lower-funnel retail media investments
• Manage budgets and pacing across platforms to maximize ROI and capture high-intent demand during key retail moments

Digital Shelf & Conversion Optimization

• Optimize the digital shelf experience, ensuring best-in-class content across titles, bullets, imagery, A+ content, SEO, claims, reviews, and ratings
• Partner with Brand and Creative teams to translate brand strategy into compelling, conversion-driving commerce content
• Continuously identify and test conversion levers to improve discoverability, consideration, and purchase intent

Shopper Marketing & Activation

• Execute digital shopper activations, including online promotions strategy, sampling programs, bundles, subscriptions, loyalty offers, and seasonal events
• Collaborate with Sales and Retail Marketing to ensure cohesive shopper storytelling across digital touchpoints

Brand Integration & Growth Support

• Ensure brand consistency and equity are maintained across all commerce touchpoints while optimizing for performance
• Support innovation and portfolio priorities, ensuring launches are set up for success with strong content, visibility, and activation plans
• Bring a brand lens to performance data, balancing short-term efficiency with long-term brand growth
• Serve as a key connector between brand strategy and commerce execution, helping teams understand how shoppers behave in digital retail environments

Analytics, Insights & Optimization

• Analyze performance data across media, digital shelf, and shopper activations, translating dashboards and retailer analytics into clear insights and action plans
• Lead test-and-learn agendas across media, content, and promotions to continuously optimize performance
• Monitor competitive activity, category trends, and emerging commerce capabilities to identify opportunities to gain share

Core Skill Set & Capabilities

• Strong understanding of eCommerce fundamentals, including digital shelf optimization, conversion drivers, and retail media ecosystems
• Hands-on experience with performance marketing, particularly paid search and retailer media platforms (Amazon Ads, Walmart Connect, etc.)
• Solid grasp of shopper marketing principles and how to activate them in digital environments
• Analytical experience with the ability to translate data into insights and growth actions
• Strong communication and storytelling skills, with the ability to influence cross-functional partners without direct authority
• Comfortable operating in fast-paced, ambiguous environments with multiple stakeholders and priorities
• Ownership mindset, bias for action, and curiosity about digital shopper and consumer behavior

This role is not currently sponsoring visas or considering international movement at this time.

The experience we're looking for

• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred
  
• 4–6 years of experience in eCommerce, performance marketing, digital commerce, or shopper marketing roles
  
• Experience working with major eCommerce retailers (Amazon, Walmart, Target, Instacart) and/or DTC platforms 
  
• Familiarity with retail media platforms, analytics tools, and digital performance dashboards
  
• Prior exposure to brand marketing or integrated marketing teams is a strong plus

#LI-Hybrid

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $109,000.00  -  $163,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law.  In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more!

If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.