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Digital Media Manager, Paid Social

City: Nutley

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Digital Media Manager, Paid Social is responsible for managing the successful execution of Reckitt campaigns across paid social & influencer channels - overseeing media performance, adherence to social campaign best practice and providing key performance recommendations using your in-platform expertise.

You will act as the senior digital expert for paid social & influencer channels across your assigned brands – responsible for the end-to-end management of the campaign planning, in-platform execution and the development of channel best practices with support from a team of in-house digital traders & wider collaboration from Audience & Performance Mgrs.

Your responsibilities

Senior channel lead: Be the day-to-day point of contact across paid social & influencer campaigns across your Brand Pods – providing channel planning recommendations and regular communication across the status of your campaigns your team manages
Campaign planning: Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success. Act as a source of deep channel expertise when advising on full year channel brand planning
Campaign optimization: Oversee the end-to-end execution and optimization across paid social & influencer platforms to ensure campaign budgets and targeting are managed inline with the media plan targets, budgets and campaign best practices
Team management: Manage a team of offshore digital associates, ensuring that key tasks across your campaigns are effectively managed in line with agreed Reckitt processes and deadlines are adhered to
Scaling campaign best practice: Support the Digital Trading lead in adopting a unified approach to campaign planning, activation & optimization across paid social & influencer channels to facilitate the scaling of best practice & use of automation to drive better media consistency.
Driving in-platform innovation: Identify new testing opportunities that will help drive our media activations forward across paid social & influencer channels, through working with industry partners and internal stakeholders to propose new test & learns during weekly status calls and brand planning meetings
Finance management: Provide monthly media actualizations to Reckitt finance teams to account for the net media and digital platform fees across the campaigns you are responsible for managing

The experience we're looking for

Minimum of 5 years’ experience in digital media buying across paid social channels
Significant hands-on experience in directly managing paid social campaigns in-platform across the likes of Meta, TikTok, Pinterest – with expert knowledge of in-platform bidding strategies, social boosting/influencer ads and creative testing
Well versed in presenting key performance recommendations to senior stakeholders
Can demonstrate a deep understanding of the paid social landscape and the audience targeting capabilities across different social platforms
Has acted in an advisory role to educate others on the practical implications when attempting to execute specific media tactics in-platform
Previously managed a team of junior media traders/associates desirable
Obtained industry recognised certifications across major paid social platforms
Experience using project management tools (Jira, Monday.com etc)
Bachelor’s degree in Marketing, Business, or a related field preferred
Previously worked at a major digital agency working on an FMCG brand a plus

This role is not currently sponsoring visas or considering international movement at this time.

The skills for success

Analytical skills, Presentation skills, Storytelling, Creativity, Commercial accumen, Collaboration, P&L management, eCommerce, Social Media.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $113,000.00 - $169,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Nearest Major Market: Newark
Nearest Secondary Market: New York City
Job Segment: Nutrition, Counseling, Healthcare