Shopper Research & Insights Associate Manager

We are Reckitt

​Sales​

About the role

We are seeking an Associate Shopper Insights Manager to support the development of actionable, shopper-led strategies that drive category and brand growth. This role operates as part of a Shopper Insights “decision engine,” translating shopper understanding into clear, actionable inputs across Price, Placement, Product, and Promotion (4Ps) to enable better, faster commercial decisions. You will partner closely with Sales, Trade Marketing, Category Management, and Brand teams to unlock insights that directly inform business decisions and retailer strategies.

Your responsibilities

Shopper & Category Insights
•    Analyze shopper and retail data (e.g., Numerator, Nielsen, internal data) to uncover trends, behaviors, and growth opportunities
•    Develop insight-led narratives that support Category Growth Strategies (CGS) and key business initiatives
•    Identify barriers to purchase, switching behaviors, and drivers of conversion

4P Decision Support (Price, Placement, Product, Promotion)
Translate insights into actionable recommendations across all commercial levers:
•    Price: Identify price sensitivity, thresholds, and trade-up/trade-down dynamics to support pricing strategy
•    Placement: Optimize path to purchase by analyzing shelf navigation, display impact, and in-store behavior
•    Product: Inform innovation, assortment, and renovation decisions based on shopper needs and purchase drivers
•    Promotion: Evaluate promotional effectiveness, elasticity, and incrementality to drive ROI
Support key decision moments such as line reviews, planogram resets, innovation launches, and annual planning cycles. 

Business Partnering
•    Collaborate cross-functionally with Sales, Trade Marketing, Marketing, and Category teams
•    Translate insights into retailer-ready selling stories and strategic recommendations
•    Support joint business planning and customer engagements with insight-backed narratives

Strategic Analysis & Storytelling
•    Synthesize multiple data sources into compelling, actionable stories
•    Identify whitespace opportunities and translate insights into clear business implications
•    Support development of presentations for leadership and customer-facing meetings

Research & Innovation Support
•    Support design and execution of shopper research (quantitative and qualitative)
•    Evaluate innovation concepts, packaging, and in-store execution
•    Identify emerging trends including omnichannel behavior and AI in the shopper journey

Tools & Capability Building
•    Leverage tools such as Numerator, Nielsen, Suzy, and other insights platforms
•    Continuously build expertise in shopper behavior, retail dynamics, and category trends
•    Contribute to evolving Shopper Insights capabilities, frameworks, and storytelling

This role is not currently sponsoring visas or considering international movement at this time.

The experience we're looking for

• Bachelor's degree required.
• 3–6 years in eCommerce, omnichannel, customer/shopper marketing, or retail-facing brand roles in CPG, retail, or agency.
• Hands-on experience in at least one major retailer's digital ecosystem (Walmart, Amazon, Target, Kroger, Instacart).
• Fluency with retail media. You've planned campaigns, read a brand-halo report, and pushed back on an agency.
• Strong analytical chops. Comfortable in Scintilla, Retail Link, Madrid, or equivalent. Excel is a second language.
• Bias for action. You ship, measure, iterate.
• Direct Walmart experience — supplier, broker, or Walmart itself preferred.
• Walmart Connect campaign management desired.
• Launched a new item into a major retailer a plus.
• Familiarity with Stackline, NIQ, or Numerator preferred. 
   
  #LI-Hybrid

The skills for success

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

US pay transparency

Equality

We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.