Associate Manager, Peformance Marketing

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As an Associate Performance Marketing Manager at Reckitt, you will have the freedom to develop the media strategy for our market-leading brands within the US & Canadian markets. With so much of our success depending on our online effectiveness, yours will be a vital role allowing to Immerse yourself in our digital marketing and media strategies.

 

Essential Home

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented.

With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

 

Your responsibilities

• Drive end to end retail media campaigns as part of our brand and media strategy
• Develop and implement comprehensive search and display campaigns on the retail media & ecommerce space.
• Conduct through keyword, insights and audiences research to identify consumer opportunities and optimize ad targeting.
• Manage our in-house performance marketing activation stakeholders to boost growth
• Retail media budget owner
• Creating and leading the testing agenda for retail media connected with our Marketing & Media strategy.
• Working as part of our Media team and in close collaboration with media & audience managers, brand managers and ecommerce stakeholders.
• Track business and retail media performance
• Deep track of our ecommerce formula to unlock business understanding and growth.
• Identify areas for improvement and optimize campaigns accordingly
• Prepare regular performance reports, optimizations and recommendations
• Keep abreast of industry trends, retail media updates and emerging technologies.

The experience we're looking for

 

• 3+ years of experience in media strategy, planning and buying.
• Well-rounded background: general understanding of a marketing plan, media landscape, how retail media fits in a total media strategy.
• Experience with key ecommerce players such as Amazon, Walmart, Target and/or Instacart.
• Good to have experience with ecommerce management platforms such as Pacvue
• Customer centric mentality: understands relationship between suppliers and costumer, helps navigate complexity
• A proven track record of driving revenue growth through digital, retail media and/or marketing activations
• Experience building and scaling acquisition channels, managing technical tools and implementing testing programs.
• Deep understanding of relevant performance KPI’s
• Excellent communicator and collaborator. Able to manage multiple cross-functional projects and team members at various levels.

The skills for success

Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, Product Development, Marketing optimization, Digital Marketing, Brand activation, Commercial accumen, Collaboration, FMCG/Consumer Health Experience, Brand Management, eCommerce, Social Media, Media Planning, Media Strategy, Negotiation.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $110,000.00 -  $164,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more! If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.