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Digital Trading Lead, US Reckitt Core

City: Parsippany

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Digital Trading Lead plays a pivotal role in overseeing the Reckitt US programmatic, paid social & search trading operations, helping to drive media executional excellence in-platform. You will be responsible for managing, mentoring and developing a team who will manage the end-to-end campaign execution and optimization across biddable platforms.

Working closely with the US Consumer Engagement Team, you will help to evolve Reckitt’s digital media strategy through driving the adoption of new targeting tactics, features and technologies to improve campaign outcomes.

Applied Media Science are an in-house team of digital media specialists within Reckitt Core, responsible for the paid digital execution of campaigns in-platform. Reporting directly to the Head of Digital Trading, North America – you will be responsible for managing a team of digital planners & traders, helping to streamline key processes whilst facilitating the sharing & embedding of platform best practices across our biddable media operations.

Your responsibilities

• Senior trading lead: Be the main point for the US Consumer Engagement team – assisting in managing expectations & enforcing the agreed scope/deliverables of the in-house digital activation team as per the agreed ways of working.
• Team development: Manage, mentor and develop a team of digital planners & media practitioners to ensure continual high performance and professional growth.
• Campaign management: Oversee the end-to-end execution and optimization across multiple channels/platforms, across paid social, programmatic & paid search.
• Quality assurance: Perform daily governance checks to ensure campaign quality, accuracy and compliance to platform best practices are adhered against.
• Operationalize campaign workflows: Promote a unified approach to campaign planning, activation & optimization across media channels to facilitate the scaling of best practice & use of automation to drive better media consistency.
• In-platform innovation: Drive the adoption of new optimization tactics, platform features & technologies to improve campaign outcomes across biddable channels.
• Cross-functional collaboration: Work closely with internal marketing, data analytics and brand teams to propose new targeting strategies across campaign test & learns and during annual brand planning meetings
• Training and presentations: Deliver training to the team and present new platform capabilities to internal Reckitt stakeholders to help educate them on the wider digital landscape through quarterly business reviews & sharing of case studies
• Reckitt tool adoption: Deploy key Reckitt tools & Global IT&D capabilities across the US biddable media operations, such as leveraging the use of Gen-AI to increase productivity within the activation team

The experience we're looking for

• Minimum of 7 years’ experience in digital media buying/planning, with at least 2 years in a leadership role
• Significant hands-on experience in directly managing digital campaigns across multiple disciplines including programmatic, social platforms and paid search
• Deep technical knowledge and well versed in operating major biddable platforms such as DV360, Amazon DSP, Google Ads, TikTok & Meta a must
• Strong understanding of paid advertising capabilities using advanced strategies involving audience, placement and contextual targeting
• Involvement in managing external supplier relationships and curating deals, including the set-up of Private Marketplace, Programmatic Guaranteed buys
• Good understanding of media measurement across digital attribution & ad verification
• Previously managed a team of junior to mid-level media planners/traders
• Developed a deep understanding of digital advertising technologies and targeting methodologies used across different DSP, social & search platforms
• Bachelor’s degree in Marketing, Business, or a related field preferred
• Previously worked at a major digital agency working on an FMCG brand a plus
Key Skills:
• Outstanding communication and interpersonal skills
• Highly organized with the ability to prioritize tasks and team workload
• Champion being a subject matter expert and upskilling the wider team
• Can-do attitude that offers solutions to problems with clear and concise actions
• Able to deal with ambiguity and remain focused during times of uncertainty
• Willingness to take ownership, drive accountability across the team
• Fostering a collaborative environment for the team to contribute new ideas
• Ability to manage-up, set realistic expectations, whilst holding the team accountable
• Good proficiency in using Excel & PowerPoint

This role is not currently sponsoring visas or considering international movement at this time.

The skills for success

Brand Strategy, Presentation skills, Drive Innovation, Storytelling, New Product Development, Creativity, Digital Marketing, Commercial accumen, Collaboration, FMCG/Consumer Health Experience, Brand Management, Category Strategy.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $146,000.00 - $220,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Nearest Major Market: New York City
Nearest Secondary Market: Newark
Job Segment: Nutrition, Counseling, Healthcare