Insights & Analytics Manager, Consumer Engagement

We are Reckitt

​Marketing Excellence​

About the role

You will be the I&A Manager of our Consumer Engagement & Business Insights & Analytics team that supports the Core Reckitt USA business. The role reports into the I&A lead for CE & Business Insights & Analytics and is a part of the wider I&A structure that supports Core Reckitt. The Consumer Engagement Team’s mission is to deliver marketplace outperformance across our Omni channel strategy, leveraging evidence to win brand missions across integrated marketing practices and with a digital consumer experience at heart. Our vision is centered around a collaborative, agile and analytics informed process. 
 

You will be responsible for providing strategic and executional insights guidance to the full funnel CE pods through full funnel measurement, data & analytics. You will work in close partnership with the CE teams to embed measurement insights to increase Core Reckitt’s competitive advantage through BEI measurement and optimization across the full funnel (inclusive of Ecommerce, CRM, and Retailer Media). You will be responsible for Performance Management & Capabilities (with a key focus on Ecommerce) and driving market insights and actions through issues/ opportunity analysis.
This role will also work in close partnership with the US Brand I&A teams, Global D&A team, external consultants, vendor partners and agency partners. 

Your responsibilities

1. Consumer Engagement Insights & Analytics: 

• • Provide Strategic partnership to the Core Reckitt Consumer Engagement (CE) team 
  • Develop a proactive ‘learning agenda’ within CE: conduct analyses and socialize the analyses with key stakeholders to drive shifts in decision making
  • Increase our competitive advantage through BEI measurement & optimization. Plan & execute against
    • Marketing Spend Optimization - Full Funnel MMX Measurement, MTA, and MMT
    • Retailer Program Measurement (Amazon, Walmart Connect, Roundel) 
    • New Global Capabilities Pilots – Be a champion for US Core Reckitt Business needs
    • Build a thorough knowledge of Core Reckitt brands and categories to inform CE strategy and execution by leveraging and embedding consumer & shopper research. Become the ‘go-to person’ within the CE team for brand and consumer insights by working in partnership with Brand I&A. 

2. Business Insights & Analytics

• • Business Insights: 
    • Identify & Drive Ecommerce Insights, ecomm portfolio strategy and penetration growth across our brands (working in partnership with Brand I&A). The level of insights could include (but not limited to) 
    • Identifying untapped consumer segments that are currently engaging with our products and campaigns
    • Identifying content and creative hooks based on searches and reviews
    • Identifying untapped search domains and keywords in adjacent spaces where we might have a right to win though search
    • Identifying trends and white spaces that could be leveraged to launch new product innovations
  • Performance Management & Capabilities:
    • Embed & Educate business on usage of Ecommerce tools – build proficiency of use of systems within the business teams
    • Identify, evaluate capabilities in the Digital and Ecommerce Media & Performance measurement landscape
    • Work on futuristic capabilities (such as machine learning and artificial intelligence) to build solutions that can guide our go-to-market strategy

This role is not currently sponsoring visas or considering international movement at this time.

The experience we're looking for

Educational Background

• Degree educated from a U.S. or international recognized university
• MBA or equivalent a plus

Professional Experience

• 5+ years’ experience in insights & analytics in the omni-channel media market. Experience in Ecommerce a significant plus 
• Experience with advertising data and digital ad platforms (i.e. Pacvue)
• Strong understanding of omni channel media strategy
• Experience with analytical solutions available to measure sales impact of media (including but not limited to MMx/MMM, Digital & Ecommerce Media measurement, Nielsen Catalina, Multi Touch Attribution, Matched Panel Analysis, Oracle Sales Lift, Campaign Optimization Measurement)
• Demonstrated ability to collaborate to transform measurement request into actionable, focused business questions that can be answered via analytics solutions
• Proven leadership skills including initiative, communication, creativity, bias towards action, and success even in the face of ambiguity
• Exposure to data tools, technology. Experience working with Data scientist and programmers a plus
• Very strong analytical skills
• Cross function exposure to other business operations
• Experience with data visualization tools (Tableau, PowerBI) a plus
• Proven track record in synthesizing learnings from multiple data sources, aligning multiple stakeholders to actionable strategic shifts and delivering recommendations to C-level executives
• Mastery of data with Uncompromising commitment to ensuring data quality & accuracy
• Career in leading CPG company/ e-commerce/ e-retailer a plus

#LI-Hybrid

The skills for success

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

US pay transparency

Equality

We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.