Shopper Marketing Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Sales​

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

The Shopper Marketing Manager is a key member of the EH Customer Marketing Team and will work across EH’s Air Care and Household portfolio of brands.  The position will require direct interaction with EH Marketing Directors, Trade Marketing Team Leaders, Senior Managers and Executives and other strategic external partners to develop strong business alignment, programming and relationships as related to the Shopper Marketing function.  He/She will work with all EH internal functions to ensure Shopper Marketing programming meets stakeholders’ needs and delivers upon brand, category and sales objectives.  The Manager also will own the shopper marketing relationship with key sales teams/ retailers as it relates to planning, strategy, activation and evaluation. 

Your responsibilities

• Own the strategic vision, program development and execution of shopper plans to deliver business goals/achieve KPIs across the shopper journey.
• Develop insight-driven shopper strategy, activation and communication by utilizing shopper insights and retailer data (i.e. Luminate, 84.51) to create messaging that resonates with a retailer’s shopper and drive conversion at point-of-purchase. 
• Lead shopper marketing efforts in commercial planning process to ensure timely delivery of strategies/plans and ensure linkage to annual planning process. 
• Identify and drive opportunities with sales teams by understanding strategies and establishing objectives, key performance indicators and business solutions which deliver results.
• Lead management of agencies and vendors that includes briefing the shopper marketing agency, evaluating strategy and creative, communication across key stakeholders. Manages a shopper marketing budget, with responsibility for both working and non-working dollars.
• Spearhead development and share out of program measurement, evaluation, and analysis. Demonstrate the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate shopper tactics/program activation elements.

The experience we're looking for

• Bachelors Degree required
• 5-7 years of sales/marketing experience within CPG industry with at least 3 years in brand/customer/trade/shopper marketing
• Prior experience working directly with retailers preferred
• Prior agency management experience
• Prior analytics/insights experience with ability to synthesize and make strategic recommendations 
• Prior project management experience – executing a project from start to finish

The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $138,000.00 -  $208,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more! If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.