Sr. Advertising Claims Manager, Essential Home

About Us

Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.

Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.

We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.

About General Management + Legal

Our General Management team is responsible for leading and overseeing our strategic direction, operations and performance. Together, we navigate and lead Vestacy through dynamic global and environmental changes, whilst looking ahead to the horizon for growth and sustainability opportunities. We touch every part of our organisation, from developing and executing long term business strategies to ensuring financial health and budgeting. We do this by inspiring and guiding cross-functional teams, fostering collaboration, innovation, and encouraging pride throughout - shaping our culture of care - with key values and ethical standards leading our way.

About the role

The Senior Advertising Claim Support Manager is responsible for the review, coordination, and approval of advertising claim support data and materials, supporting the Legal, Marketing, and Research & Development departments with advice on the technical requirements needed for specific advertising and promotional claims.  

Your responsibilities

•    Ensure legal compliance with applicable Federal Trade Commission (FTC), state, arbitration and advertising laws and decisions regulations concerning all advertising.
•    Review claim support test protocols created by R&D.  Ensure that success criteria comply with company standards (NA and Global).
•    Review claim support data, including scientific testing, clinical studies, market research data, consumer preference studies and survey data ensuring that the data supports the stated claims with statistical significance as required by law.
•    Build and maintain database of required claim support data.  Distribute approved data reports to responsible R&D and Marketing personnel in order to identify supportable claims.  Update archive of approved data documents.
•   Part of cross-functional team of Legal, R&D and Marketing providing concise and direct communication and information about product benefit claims.  
•    Review and provide comments on all early new product development and advertising concepts and claims to legally meet marketing strategy for local, regional and global projects.
•    Conducts and attends regular project meetings with R&D, Regulatory and other needed cross-functional personnel to ensure where possible claims testing will support Marketing-desired claims.
•    Support Attorneys in review of competitive claims locally, regionally and globally on an as needed basis. 
•    Draft and issue network advertising clearance letters in order to air copy, coordinating with R&D and Regulatory and referencing approved claim support data.  Work with marketing, agencies and networks to clear advertising/claims.
•    Participate in the coordination and organization of advertising challenges (NAD, network, litigation, etc.).  Assist in drafting challenge letters and documents.
•    Provide training to Marketing, Trade Marketing and Sales to assure understanding of competitive claims, the requirements of product label advertising and claim support and the internal review process.
•    Review and edit as necessary outgoing social media posts (Facebook, Twitter, etc.).  Review and remove as necessary in consultation with Marketing, Consumer Relations and Regulatory consumer posts made on RB sites, brand Facebook pages and sponsored blogs.  Work with cross-functional team (Legal, Regulatory, Consumer Relations, and Marketing) to develop guidelines for execution of social media activity.  Review and ensure compliance with social media sites (Facebook, Twitter, etc.) Terms of Use.
•    Participate in and direct cross-functional review of product label claims for North American business in order to ensure compliance with all applicable laws and regulations under FTC, NAD and state and local consumer protection and advertising laws as well as internal business requirements.  This includes but is not limited to scientific and consumer preference claims, competitive claims, promotional claims (e.g. “new”, “bonus”, “free”) and slack fill and provide risk assessment.
•    Preferably able to provide support on some paralegal activities for the Legal Departement. 

The experience we're looking for

• Bachelor’s degree 
• 5+ years in fields related to advertising, marketing (CPG or Pharma), regulatory or R&D
• Excellent teamwork and problem solving skills
• Strong time management and task prioritization skills with the ability to multi-task
• Good analytical/quantitative skills
• Ability to work in a dynamic, fast-paced environment in order to resolve issues
• Excellent communication skills and ability to work with upper management
• Strong technical writing ability, Strong presentation skills
• Proficient in Microsoft Word, Outlook, Excel and PowerPoint

This role is not currently sponsoring visas or considering international movement at this time.

The skills for success

What we offer

We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.

US salary ranges

US pay transparency

Equality

We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.