Sr. Brand Manager, Auto Dish
We are Reckitt
Category Growth Organisation
About the role
This position is responsible for leading Finish portfolio growth plans for USA by defining the US pipeline roadmap and potential. Lead the development and validation of key projects and build new initiatives to strengthen pipeline and work closely with functional teams and IMEX on delivery.
Your responsibilities
· Key partner with cross-functional teams to ensure delivery of innovation on time and to quality.
· Key partner for the innovation teams in the delivery of Innovation.
Strategy
· Supports the development of the strategic 3yr plan and GSM with diagnostics and analysis.
· Supports masterplans per region to deliver sufficiency of innovation to deliver growth targets.
Innovation
· Align Innovation Priorities across Categories and Key CMUs via CSCs.
· Develop Concepts for Existing and New Products in line with innovation priorities.
· Set Product, Packaging, Claim, and Pricing Strategy for all innovation.
· Lead and develop ECOM first projects.
· Oversee Innovation Development and Stage-gate Approvals through to IP.
· Ensure Sustainability full embedded in all our innovations, sufficient to deliver category targets.
· Support I&A Validation - Reco and execute all consumer requirements (incl budgets) and action accordingly across multi markets (with I&A)
· Development of Master pack designs for EPDs and NPDs.
Base Business Continuity
· Drive the Productivity pipeline on product and packaging (GM Enhancement programs) from ideation to implementation
· Maintenance of base formulations and claims with respect to changing regulations or guidelines
The experience we're looking for
• 8+ years of experience in Brand Management innovation and activation required.
• Marketing experience: must be able to demonstrate strong marketing skills developed within the FMCG environment
• Good strategic thinking skills and ability to support the execution of brand strategy
• Performance management, commercial acumen, P&L understanding
• Ability to leverage data and analytics to uncover trends and insights that guide strategic decisions
· Innovation Experience: must be able to demonstrate strong skills in innovation development and delivery
• Idea generation and validation
• Project delivery
• Cross-organisation leadership
The skills for success
Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, NEW Product Development, Storytelling, Creativity, Marketing optimisation, Digital Marketing, Brand activation, Commercial acumen, Collaboration, P&L management.
What we offer
US salary ranges
US pay transparency
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Nearest Major Market: New York City
Nearest Secondary Market: Newark
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