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Brand Manager

City:  Prague

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.

Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.

About the role

As a brand manager you’ll have the opportunity to drive the growth of your assigned brands through excellent marketing execution. As an integral member of an experienced and dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall category strategy.

Marketing at Reckitt Benckiser is challenging and rewarding, based on consumer insights and strong innovations. It is also a proven discipline and has developed senior leaders across the business.

 

Your responsibilities

  • Develop and execute brand plans to deliver revenue, market share, and profitability targets
  • Lead the planning and implementation of integrated marketing campaigns, including media, digital, and in-store activation
  • Monitor brand performance and market trends, providing regular insights and recommendations
  • Partner with Sales and Trade Marketing to optimise pricing, promotion, and distribution strategies
  • Support and execute new product launches, ensuring strong alignment across marketing, supply, and sales teams
  • Collaborate with global and regional teams to implement portfolio and innovation strategies locally
  • Manage assigned brand budgets and ensure effective allocation of resources
  • Coordinate packaging and artwork processes to support product launches and updates, working with internal teams and external agencies
  • Contribute to the development of medical and educational materials for healthcare professionals and commercial teams
  • Support engagement with external stakeholders, including healthcare professionals and industry partners
  • Ensure alignment with local regulations and maintain effective communication with relevant authorities

The experience we're looking for

  • 3+ years of experience in brand management, marketing, or a similar commercial role (FMCG, OTC, or healthcare preferred)
  • Proven ability to develop and execute marketing plans that deliver measurable business results
  • Strong commercial understanding, with the ability to connect marketing activities to business performance
  • Analytical mindset - comfortable working with data and turning insights into clear actions
  • Experience working cross-functionally with teams such as Sales, Finance, and Supply Chain
  • Exposure to product launches or innovation projects is an advantageAbility to manage multiple priorities and projects in a fast-paced environment
  • Strong communication and presentation skills, with the ability to influence a variety of stakeholders
  • Collaborative and proactive approach, with a solution-oriented mindsetHigh attention to detail, particularly in execution and delivery
  • Bachelor’s degree in Business, Marketing, or a related field
  • Fluent English (written and spoken)

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.


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