Regional Marketing Head - AirWick & Local Jewels - Essential Home

Essential Home

At Essential Home, we know that people invest a lot of energy, time and money in transforming their houses into a place they can call home: somewhere to connect with family, friends and themselves a place where they feel protected and are proud of.

We have a portfolio of market-leading brands mainly in high margin, low penetrated categories with an opportunity for enhanced growth, driven by renewed focus and investment, and funded through meaningful cost optimization opportunities.

Each day, we strive to create a range of superior products and solutions across our current focus of air care, surface, laundry and pest with a conscious use of resources, to best serve our consumers in partnership with our customers. Join us in in our goal for consumers - Making a House Your Home.

Marketing @ Essential Home

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R and D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Join Essential Home as a Regional Marketing Senior Manager leading brand innovation for AirWick & Local Jewels brands, driving value across Latin America region. You’ll be a key player in shaping brands strategy, mentoring a high-performing team, and collaborating with stakeholders to align priorities and strategies with business goals.

Your responsibilities

• Lead innovation process of all AirWick & Local Jewels brand initiatives;
• Conduct and guide the creation of brand measurements and analysis (market share reports, pricing updates, business intelligence, sales updates);
• Make sure that all the activities are accomplished in time according to the Marketing Plans or the timetables developed for each project;
• Participate in the process to define the innovation pipeline to expand Brand's equities to other benefits/targets/categories;
• Lead & Execute Brand initiatives and follow-up performance;
• Be involved with other functional areas to achieve & implement brand strategies & objectives/ innovation/ POS activities;
• Define long and short-term strategies for the Category and lead the ideation and execution of innovation, advertising and promotional activities;    
• A&P Budget administration: coordinate monthly closings and projections and follow-up to ensure spending as planned;
• Full understanding and knowledge of the brand: Brand Equity, Financials, Sales, Channels, Go to Market, Key Competitors, POS Dynamics, Market Trends & Consumer Understanding;
• Lead brief construction and participate in the development of the TV Campaign, from the brief to the final ad;
• Follow-up to the implementation of the media strategy for the Brand;
• Lead with multifunctional teams the definition, planning, implementation and evaluation of BTL Mkt Activities (POS, PR, Promotions, Sampling, etc), by being a key contributor in activities' implementation to achieve high performance and flawless execution;
• Aligning commercial areas to assure accurate implementation & added value in Brand Consumer Promotions;
• Assure all Trade Marketing activities are in line with brand equity;
• Accomplish sales/ market performance follow up to issue communication and reports, also to contribute to the development of action plans;
• Transform insights from market research data into action plans and share data accurately and timely;
• Monitoring competitors’ activities and consumer/market trends, to identify potential threats or opportunities;
• Monitor regional sales demand plans & support brand profitability.

The experience we're looking for

• Bachelor's degree in Business or Engineering;
• MBA related to Brand, CMI or Marketing;
• Solid experience performing in marketing/brand leadership roles within the FMCG space;
• Experience with budget administration, promotional activities & information analysis;
• Strong knowledge in general innovation process, basic research methodologies & relationships with agencies;
• Practical experience in leading and managing risk opportunities, particularly those related to currency.
• Project Management skills;
• Expertise in navigating various internal interests, with comprehensive knowledge in procurement and complex legal contracts;
• People management exposure, preferably overseeing diverse geographical areas;
• Solid understanding of market dynamics to proactively manage sourcing and contracting activities.

Outras informações:

• Local de trabalho: JK Office - Vila Olímpia/SP
• Hibrido 3x2

Equality