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Trade Marketing Manager

City: Santo Domingo

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Lead the commercial execution strategy across different channels and customers, connecting brand priorities with the point of sale to maximize sell-out, profitability, and market share. Responsible for translating marketing and commercial strategy into actionable go-to-market plans, optimizing trade investments, developing shopper marketing initiatives based on insights, and ensuring outstanding execution through close collaboration with sales, marketing, finance, and supply chain teams, driving sustainable business growth. Manages the merchandising team and ensures the proper implementation of commercial strategies at the point of sale.

Your responsibilities

Develop and implement the Trade Marketing strategy for the Nutrition categories aligned with brand priorities and business objectives
Translate marketing strategies into clear execution plans for different channels and clients
Collaborate with Sales, Marketing, Finance, and Supply teams to identify growth opportunities in clients and categories, generating growth Building Blocks
Supervise and develop the Trade Marketing team, ensuring priority alignment and tracking results
KPI's definition & compliance such as availability, visibility, shelf share, and proper planogram implementation
Evaluate the performance of promotions and optimize commercial investment (Trade Spend)
Pricing, promotion & portfolio strategies
Analyze market information, sell-out data, and shopper trends to identify growth opportunities
Carry out store checks and in-store execution analysis to spot opportunities in brand execution and compared to the competition
Trade Marketing budget management

The experience we're looking for

Bachelor's degree in Business Administration, Marketing, Engineering or related
Solid experience in similar roles (Trade Marketing, Category Management, Sales, Shoppers, etc)
Solid leadership & project management skills
Experience with Modern & Traditional trade channels
Market research/analysis & data analysis
Office suite & Power BI

The skills for success

Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Job Segment: Nutrition, Counseling, Healthcare