Global Assistant Brand Manager
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
At Essential Home, we are striving to ‘Create a Cleaner World’ by bringing our innovative solutions to a billion more homes. Our brand innovation is critical in this journey, and our Category Growth Organization (CGO) delivers the strategic brand plans to achieve our purpose. Working for the CGO team at Essential Home is both challenging and rewarding. You will join a fun, international and focused brand innovation team who enjoys the responsibility of ensuring our world-class brands remain as global category leaders
Category Growth Organisation
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
As a Global Assistant Brand Manager (GABM), you will be supporting key global brand projects and EPD/NPD initiatives for our Laundry portfolio.
Your responsibilities
The role is intended to offer an opportunity for high potential marketers to work on:
LEAD:
• Global NPD/EPD projects across countries and partner closely with cross-functional teams to deliver innovation projects until approval and launch, on time and to quality.
• Product, Packaging, Claim, and Pricing Strategy for innovations in your scope.
• Master pack designs for EPDs and NPDs.
• Key point of contact between Global Category and Local Marketing teams in key geographies.
ASSIST ON:
• Development of the strategic 5-year plan and GSM/4 P's with diagnostics and analysis.
• Influencing Global Brand Strategy, countries and cross-functions
• Large Innovation projects; e.g. NPDs, Research briefs, operational elements of projects
• Development of success models, growth models and entry models
• Category Information Management and analysis, including financials, market shares and competitive information
• Global planning process, including development and approval of 5 year growth plan.
• Productivity pipeline on product and packaging from ideation to implementation.
• Maintenance of base formulations and claims with respect to changing regulations or guidelines.
The experience we're looking for
Marketing Experience:
• Must be able to demonstrate strong marketing skills developed within the FMCG environment.
• Good strategic thinking skills and ability to support the execution of brand strategy.
• Performance management, commercial acumen, P&L understanding.
• The ability to leverage data and analytics to uncover trends and insights that guide strategic decisions.
Innovation Experience:
• Idea generation and validation
• Project delivery
• Cross-organization leadership
• Strong skills in innovation development and delivery is advantageous
Other Personal Attributes
• Strong commercial acumen and analytical skills
• Ability to work in a matrix organization (CGO, Sales, Key Lead Markets)
• Strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
• Entrepreneurial and able to work autonomously
• Strong sense of urgency and achievement
• Resilient and able to respond under pressure
• Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
• The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.
The skills for success
Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, NEW Product Development, Storytelling, Creativity, Marketing optimization, Brand activation, Commercial acumen, Collaboration, FMCG/Consumer Health Experience, Brand Management, eCommerce, Negotiation.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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