Global Brand Manager AirWick

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Category Growth Organisation​

At Essential Home, we are striving to ‘Create a Cleaner World’ by bringing our innovative solutions to a billion more homes. Our brand innovation is critical in this journey, and our Category Growth Organization (CGO) delivers the strategic brand plans to achieve our purpose. Working for the CGO team at Essential Home is both challenging and rewarding. You will join a fun, international and focused brand innovation team who enjoys the responsibility of ensuring our world-class brands remain as global category leaders.

 

About the role

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented. 
With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

 

 As a Global Brand Manager (GBM), you will be responsible for driving Global Innovation for our AirWick portfolio. You will:

-    Support the development of the strategic 5-year plan and Global Succes Model (GSM/4P's) with diagnostics and analysis
-    Support the development and validation of key innovation initiatives 
-    Lead large scale project and work closely with functional teams to deliver projects until approval and launch.

Your responsibilities

Strategy
-    Supports the development of the strategic 3yr plan and GSM/4 P's with diagnostics and analysis.
-    Supports masterplans per region to deliver sufficiency of innovation to deliver growth targets.

Innovation
-    Key partner with cross-functional teams to ensure delivery of innovation on time and to quality.
-    Align Innovation Priorities across Categories and Key Markets. 
-    Develop Concepts for Existing and New Products in line with innovation priorities.
-    Set Product, Packaging, Claim, and Pricing Strategy for all innovation.
-    Lead and develop eComm-fit projects.
-    Oversee Innovation Development and Stage-gate Approvals through to Launch Recommendations
-    Ensure Sustainability fully embedded in all our innovations, sufficient to deliver category targets.
-    Support Insights & Analytics (I&A) Validation - Reco and execute all consumer requirements (incl budgets) and action accordingly across multi markets (with I&A).
-    Development of Master pack designs for EPDs and NPDs. 

Base Business Continuity
-    Drive the Productivity pipeline on product and packaging (GM Enhancement programs) from ideation to implementation.
-    Maintenance of base formulations and claims with respect to changing regulations or guidelines.

The experience we're looking for

Marketing Experience:
-    Must be able to demonstrate strong marketing skills developed within the FMCG environment.
-    Good strategic thinking skills and ability to support the execution of brand strategy.
-    Performance management, commercial acumen, P&L understanding.
-    Ability to leverage data and analytics to uncover trends and insights that guide strategic decisions. 

Innovation Experience:
-    Must be able to demonstrate strong skills in innovation development and delivery
-    Idea generation and validation
-    Project delivery
-    Cross-organization leadership

Other Personal Attributes
-    Strong commercial acumen and analytical skills
-    Ability to work in a matrix organization (CDO, Sales, Key Lead Markets) 
-    Strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
-    Entrepreneurial and able to work autonomously
-    Strong sense of urgency and achievement
-    Resilient and able to respond under pressure
-    Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
-    The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.