Global Brand Director Intimate Wellness Greater China & North Asia

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Category Growth Organisation​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

This role lead strategic category and brand development for the Intimate Wellness business for China, including tailoring brand architecture for the local market, leading the innovation hub and ensuring a robust innovation pipeline and seeking external growth opportunities. Driving local business results via closely partnering with RB-Manon teams to support delivering strong innovation initiatives to enhance brand leadership in China and drive category growth.

As part of the Intimate Wellness Global Category Development team, this position will ensure that China strategies fully leverage global scale and direction and will lead innovations for global execution where China will be the lead market.

China is the largest country-level condom market, and this position will take a lead to work with cross functional teams to drive innovations leveraging new material science to lead and disrupt the category.

Category Development

• Develop category growth strategies based on superior insights of category including channels
• Develop brand architecture and bible, starting from global brand architecture
• Partner with RB-Manon to ensure brand execution incorporates winning design language
• Support RB-Manon on annual growth initiates for the brand and category
• Develop winning entry plans for adjacent category spaces

Innovation

• Ensure a robust innovation pipeline in place based on leading consumer and competitive insights
• Optimise the balance of the innovation pipeline to ensure right mix of breakthrough and risk, including claims, packaging, and core product
• Lead the cross functional innovation teams to deliver aligned product briefs on time, to budget, and to quality
• Manage global innovation in strong collaboration with global cross functional teams and China team.
• Manage China unique projects with agility and transparency
• Ensure a robust condom innovation pipeline in place based on leading consumer and competitive insights, and driven through superior material science
• Optimise the balance of the innovation pipeline to ensure right mix of breakthrough and risk, including claims, packaging, and core product
• Lead the cross functional innovation teams to deliver aligned product briefs where China is lead market, on time, to budget, and to quality
• Manage China-led global innovation in strong collaboration with global cross-functional teams

Your responsibilities

China Category and Brand Management

• Own the development of the China category growth model and brand architecture based on strong consumer, channel and competitive insights. Partner with China RB-Manon execution team to align strategic innovation direction and subsequent delivery of initiatives as planned to drive strong incremental business impact
• Lead the China cross functional team to enable the China operation model being able to execute in an effective and efficient way
• Lead the understanding of the IW category, insurgent brands and regulations to ensure Reckitt aware and enabled to lead. Seek opportunities for value added external partnerships

China specific Innovation hub management

• Own the China innovation pipeline for Intimate Wellness to support local business needs and ensure optimal balance of disruptive (higher risk) versus more incremental innovations
• Strong leadership of cross functional teams to execute the pipeline with a focus on incremental net revenue creation, market share growth, favourable consumer feedback and speed to market

Global Condom Innovation management

• Lead the global condom innovation strategy, with deep understanding of global market and consume dynamics
• Partner the Science Platform team on the overall condom material strategy

The experience we're looking for

• Experienced in personal care, beauty, healthcare, medical device category brand marketing and innovation development are beneficial
• Familiarity with innovation process, both from process in multi-national company, and local China innovation approach
• Understand China consumer and market needs, and be able to take a local operation model to support different business requirement
• Experienced in working with China + Multinational company JV model, managing stakeholders from different perspective. Experience collaborating with other key markets, and agile working style with other cultures across Europe, US, South Asia
• Deliver global innovation through a comprehensive operation model with full support of cross function teams, managing through complexity
• Being able to keep global mind and local China mindset
• Multiple stakeholder management, global senior leaders, cross functional team, China RB-Manon business partner, local cross functional team, external partners
• Can-do attitude, wanting to find solutions to the ‘impossible’
• Highly self-motivated, with strong resilience and high agility
• Highly collaborative, leading and building very diverse teams
• Strong business acumen, being able to articulate vision but also attention to detail in execution
• Excellent/Fluent written & oral English communication

The skills for success

• Consumer and competitive understanding in a digital age
• Proven brand management, including overall brand and category strategy, brand building, portfolio management, innovation, and P&L
• Strong project leadership and management skills involving high complexity: different locations, global team with different cross functions, tailor made local development pathway, etc.
• Strong communication skills, with ability to influence at a local China level and on a Global level

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.