Brand Manager Comms Planning

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Category Growth Organisation​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

This position is responsible for supporting Comms for Nurofen alongside with leading projects that continue building on commercial & strategic skills for a brand manager to further their career in marketing organisation.

Your responsibilities

Overall

• Partner for the ABD and Creative AOR to deliver Creative & Comms work.
• Partner with the I&A consumer insights to fuel our Creative & Comms.
• Autonomously lead day to day of EPD / BDI projects with ABD guidance
• Partner for the Design and Shopper teams where project scope requires
• Works seamlessly across multiple functions including market, AOR, professional marketing, regulatory & medical cross functional team to develop successful commercial plans

Insight

• Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms

Comms Planning

• Support the Activation Roadmap and Timing to enable Area/Market targets
• Make sure local needs/ regulatory requirements and timelines are respected and integrated into comms development process

Comms Development

• Support the build of Creative Idea, Core Creative Assets and core communication for all Activations (TVC/Video, KV / In-store / Digital /ecomm Templates & others TBD by project) ensuring full funnel requirements/ sufficiency with receiver markets
• Collect cross functional (regulatory, medical, legal), market and CAP team (ABD, CM, Digital team) feedback to ensure assets are fit for purpose
• Interact with Medical marketing on overall comms plots development, to drive synchronization in consumer and HCP comms development, where appropriate

Comms Deployment

• Support the provision of Activation Toolkits (Innovation / BDIs) tailored by market cluster / Job to be Done. Toolkit Sync like process to collect feedback, finding supplier, creating POSM catalogue for markets to order. Localization done by Markets.
• Support the deployment of Master Asset toolkit to markets for localization (Comms & Design)

EPD / BDI projects

• Lead day to day project management with cross functional team with timely execution & sense of urgency based on op-model
• Build strong and clear commercial strategies and recommendations
• Influence and collaborate with markets with varying levels of portfolio and brand maturity.

Org. and Talent

• Active member of the CAP team for region – ensuring we deliver against clear priorities.

The experience we're looking for

• Project Management Experience
• Brand Management Experience as a Brand Manager or at least 2-years as an Assistant Brand Manager
• Marketing experience: be able to demonstrate good marketing skills developed within the FMCG environment, OTC / Self-Care experience of benefit, ideally currently in a front line market position
• Brand Equity and Creative & Comms Experience: be able to demonstrate Brand Equity and Creative & Comms skills developed within the OTC/Selfcare environment
• Strong commercial acumen and analytical skills
• Ability to work in a matrix organization (CDO, MX, Key Lead Markets, agency) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
• Entrepreneurial and able to work autonomously
• Strong sense of urgency and achievement
• Resilient, agile and able to respond under pressure
• Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms
• Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
• Fluency in English (other language is advantageous)

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.