Category Development Manager - JS (FTC)
We are Reckitt
Sales
About the role
You will work on the front line of strategic execution and at the centre of product delivery within a FTSE10 Company and one of the top 3 TV advertisers in the UK – with results that consistently outperform our competitors.
Our brands are Number 1 or Number 2 brands in all their primary markets and we work with key retail players like Tesco, Boots, Asda and Sainsbury (amongst many others!). You will be able to say that you work for the most successful market innovator in the sector – with 30% of sales over three years coming from new products – and a company recognised for the strength of its commercial capabilities, offering numerous career opportunities.
Your responsibilities
You will be responsible for responsible influencing and driving our key retailer relationships to advance the in-store execution of the category. The role will involve internal cross functional working with the National Account and the trade marketing teams and ensuring clear strategic building blocks and tactics are being driven with the appropriate sense of urgency externally to result in store excellence and retailer performance. Reporting into Senior Category Development Manager.
Key Responsibilities/ Accountabilities
- Develop and deliver effective 4P execution based on local Success Models and an understanding of customers, categories and consumers to maximise category performance.
- Liaise with Trade Marketing to ensure that NPD plans and wider categories are aligned and best practices are shared.
- Customise strategies and plans to align with and support the retailers strategy.
- Own and lead category storytelling, ensuring insight-led, retailer-ready narratives that land clearly with buying and merchandising teams.
- Effectively negotiate mutually beneficial solutions with various stakeholders and influence key decision-makers to improve in-store presence and execution of the category.
- Implement own initiatives from concept to in-store execution.
- Embed shopper-centric thinking into all recommendations, using missions, occasions and behaviours to shape plans.
- Lead space and layout optimisation across shelves to maximise availability and conversion.
- Drive the range review process.
- Understand and consider the impact of own decisions and independent action within other Reckitt units and wider business.
The experience we're looking for
- Strong commercial acumen with a clear understanding of the Customer Management Process. Able to translate category strategy into retailer‑relevant execution and financial impact, including sales, margin, ranging, space productivity and ROI, with a solid understanding of retailer P&L, executional capabilities and strategic priorities.
- Highly competent analysing large volumes of complex data across multiple sources, applying strong analytical rigour to generate clear, actionable insight. Able to identify true shopper behaviour drivers rather than surface‑level trends and consistently link insight to commercially meaningful recommendations and plans.
- Confident communicator, able to operate and influence effectively at all levels internally and externally. Proven ability to land ideas with customers and stakeholders, driving adoption of category recommendations. Strong verbal storyteller and presenter, using data visualisation to bring insight to life. Effectively manages objections and negotiates within a category context, tailoring messaging to different audiences.
- Designs recommendations that are practical, scalable and implementable in‑store, with a strong understanding of retailer and store operations, POG and space constraints, merchandising principles, ranging logic and implementation realities.
- Proactive and accountable, with strong pace and a clear bias for action. Focuses on turning insight into execution through clear recommendations, disciplined implementation and robust tracking, taking full ownership of outcomes rather than analysis alone.
- Strong knowledge of syndicated and customer data sources (for example Nielsen/IRI, retailer portal data and panel data).
- Advanced proficiency in Excel, PowerPoint and the wider Microsoft suite, with working knowledge of Spaceman or equivalent tools, such as VST and JDA.
The skills for success
What we offer
Equality
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