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Content Manager (12 Month FTC)

City: Slough

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

We’ve built a fantastic new approach to content strategy that marries users’ needs and business goals to create something really powerful. We’re looking for a Content Manager to join our brilliant Consumer Engagement Team and deliver our new approach.

We’re looking for someone who has honed their skills across a variety of clients and industries and who can join the dots across multiple channels to align the insights into an actionable, holistic content strategy for our portfolio of brands.

You’re a creative, strategic thinker, with the consumer at the heart of your decisions. You are passionate about the benefits that a joined-up content strategy can deliver and have a deep understanding of websites, SEO, ecommerce and paid media content and how you can get these working together.

The role will manage the day-to-day content from strategy to activation, working closely with your Brand Teams and Consumer Engagement Pod. The role will allow the successful candidate to become fully immersed in the objectives and challenges for each Brand and the role that content plays throughout the funnel and stemming from the Big Comms Strategy.

Your responsibilities

Within the role there are three key areas of focus:

Collaborate

Build a strong working relationship within the Consumer Engagement Team and the Brand Pod you work on
Form partnerships with our selected creative and content agencies
Build relationships across the wider Reckitt organisation, incl. Sales, Brand, Ecommerce, Applied Media Science
Define and share best practices and learning with the wider Reckitt community
Embody a flywheel mindset, with real-time campaign optimisations in partnership with our agency and CE Team

Strong communications and presentation skills

Measurement

Content performance reporting owner, from day-to-day optimisations through to PCAs, bringing through a ‘so what’ factor into our performance
Ability to handle ambiguity translating insight into impact
Understand and plan the role of content across the funnel
Review, AB Test and optimise ecom content
Comfortable with content measurement/optimisation tools e.g. Creative X

Content

Establish the Content Strategy for each of your Brand and Campaigns and lead the strategic process through research, content creation, execution, and results analysis
Collaborate to ensure the media and content needs are aligned
Identify content gaps across SEO and Ecommerce, leveraging internal tools to help propose content solutions
Utilise the Content Strategy output to guide creative SOW requirements
Define and manage content prioritisation across touchpoints
Create a business-as-usual process that covers refinement, optimisation, and governance
Play a key role in compiling the informational and emotional needs of priority audiences and in identifying content, format, and channels best suited to satisfying those needs
Work with copywriters, UX designers, and marketers to ensure strong briefs and deliver content aligned with business goals
Strong knowledge of content strategy best practice. Commitment to accuracy and consistency of content
Understand and implement the use of key performance indicators relevant to key content-led initiatives to measure success
Lead the delivery of content strategy projects, presenting findings and ensuring KPIs are met
Manage the content approval and deployment process

The experience we're looking for

Well-versed with content across Paid, Earned and Owned media and Ecom touchpoints
Have built strong working relationships with both internal and external stakeholders
Experience working with senior leadership and stakeholder management
4+ years of working at a leading agency or client
Results-oriented with a demonstrable track record of success
Commercial understanding and ability to link content to business impact
Strong understanding of content best practices across different touchpoints
Knowledge of the path to purchase and the role content plays within the consumer journey
Confident communicator and presenter
Ability to translate data ambiguity into insight that drives impact

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, FMCG/Consumer Health Experience, Negotiation.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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