Digital Media Manager - Social (Essential Home)

Essential Home

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented. 

With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

Digital Trading

The Digital Activation Hub Team at Essential Home Essential Home is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in planning, execution & performance. Reporting to the Digital Trading Lead you will be responsible to making sure our Digital media is planned strategically, and executed with precision across key programmatic platforms, thus ensuring the best use of the platform capabilities are harnessed and all media best practices are followed.

About the role

The Programmatic Media Manager plays a pivotal role in leading Essential Home’s category media activations, with a strategic focus on delivering impactful digital campaigns across BVOD, YouTube, and Online Display channels. This role involves providing critical support to the local media team and global teams, ensuring alignment with Essential Home’s overarching media objectives. You will be responsible for translating audience insights from our Connexions process, defining the role of digital platforms, planning & developing success models around key performance indicators (KPIs) such as reach, frequency, and placement strategy.

You will oversee the daily media performance across BVOD/ SVOD, YouTube, and Online Display & Video channels, ensuring campaign optimizations are implemented. You will act as the senior digital expert for key programmatic platforms – responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns.

Your responsibilities

• Strategic (30%):
  • Lead the development and execution of category media activation plans, ensuring they align with Essential Home’s marketing goals
  • Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs &providing inputs into global strategic frameworks
  • Develop and update digital channel playbooks, championing best practices and new platform capabilities.
  • Input into the Global Media Success model by testing and finalizing the key Digital KPIs for each brand across reach, frequency, phasing and placement strategy
  • Present key recommendations during full-year brand planning, advising on digital media channels and in-platform tactics that align with media communications objectives.
  • Showcase planning rigor by utilizing key platform planning tools to provide the best recommendations, ensuring campaigns are strategically sound and optimized for success.
• Execution and Optimization (70%):
  • Manage end-to-end campaign execution on BVOD, YouTube, and Online Display & Video channels, ensuring timely launches and accurate setup.
  • Monitor daily campaign performance, making real-time optimizations to improve efficiency and meet KPIs.
  • Implement platform-specific best practices for targeting, bidding, and creative formats to maximize impact.
  • Leverage platform tools and betas to enhance campaign effectiveness and stay ahead of digital media innovations.
  • Coordinate with internal teams (e.g., brand, analytics, finance) to align execution with broader marketing goals.
  • Conduct A/B testing and test-and-learn pilots to identify scalable tactics and improve media productivity.
  • Track and report on key metrics such as Reach and Frequency, and efficient Media Cost KPIs ( Cost per completed View, cost per click etc..) providing actionable insights.
  • Ensure accurate budget pacing and delivery, adjusting spend based on performance trends and seasonal shifts.
  • Collaborate with external partners and platform reps to troubleshoot issues and unlock new opportunities.
  • Document and share campaign learnings and case studies to inform future activations and team knowledge.
  • Make budget/campaign adjustments in a timely manner in response to changes in-flight to media plan updates.
  • Generate and share regular performance reports with internal stakeholders.
  • Handle finance reconciliations, ensuring accurate tracking and reporting of campaign budgets and expenditures.

The experience we're looking for

• 3–5 years of hands-on experience managing programmatic media campaigns across BVOD, YouTube, and Online Display channels.
• Proven track record of executing and optimizing performance-driven campaigns, with a strong understanding of digital media KPIs
• Experience working with programmatic media tools and dashboards, including campaign setup, budget pacing, and performance reporting.
• Familiarity with digital media strategy and planning, including seasonal activation calendars, promotional alignment, and audience targeting.
• Demonstrated ability to collaborate with cross-functional teams (e.g., brand, sales, analytics) and external partners (e.g., agencies, platform reps) to drive campaign success.
• Exposure to test-and-learn methodologies and experience in scaling successful tactics across markets.

The skills for success

What we offer

Equality