Global Comms Planner - Strepsils

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Category Growth Organisation​

Category Growth Organization is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with Ramp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Category Growth Organization Academy - your opportunities to grow and upskill will be extensive.

About the role

This position is responsible for leading Strategic Communication Planning for Strepsils, ensuring seamless integration from brand strategy to activation: Lead audience-first thinking in Connexions Planning (Comms Media Audience Planning Framework), Brand Habitats, Media GSM (Media Touchpoints Planning and Investment Guidance), and Media Playbooks, engaging relevant internal stakeholders and agency partners to successfully adapt it geographically and support implementation with IMEX teams.

Your responsibilities

Overall
•    Key partner for the Global Brand Directors Masterbrand and Category Activation Pods Area Brand Directors.
•    Key partner for external comms partners.
•    Key partner with the l&A and Trade marketing teams.

 

Strategy
•    Accountable for providing strategic guidance to the brands through the entire Communications Planning process, including local market knowledge that will expand across a number of lead markets.
•    Exceptional strategic thinking, with the ability to synthesize insights from diverse data sources and collaborate across multiple stakeholders to deliver comprehensive Connexions Strategy and Brand Habitats.

 
Insight

• Gather and analyse insights across key brand metrics, consumer behaviour, categories, and media trends to shape our global media and communication strategies across paid, owned and earned eco-system.
• Proficient in using planning and insight tools to segment and prioritize target audiences and map their consumer journeys effectively.

 

Comms Planning
•    Clear approach of translating data into insights into marketing comms strategy, guiding markets on how to bring to life with media and content plans. 

•    Provide guidance and the role of multiple objectives (business, communication, and media) and the KPls/measurement metrics required to achieve Communication Objectives.
•    Comfortable with ambiguity, and strong agility in managing varying levels of comms maturity across markets/ teams.
•    Drive the creation and rollout of brand media playbooks to guide local market media planning and share key media and communications learnings.
•    Build compelling market examples that demonstrate how you have successfully translated strategy into activation, showcasing both strategic audience insights excellence and impactful execution.

 

Innovation
•    Drive comms innovation in the brand strategy, championing innovative media and communication approaches that elevate brand strategies.
•    Collaborating closely with the DDMM (data driven marketing and media) team, you will actively contribute to building new capabilities, systems, and processes that shape the evolving Communications Planning framework within the Reckitt organization.

 

Partnerships
•    Strong ability to manage and connect multiple global / local stakeholders including Media and Brand Teams, Insights & Analytics, eCommerce, Agencies (Media, Creative, PR etc.)
•    Demonstrates strong follow-through by bringing key learnings from brand activations back to the Media & Digital team, to drive insights efficiencies and best practices
•    Collaborate closely with local communications and media teams to ensure the effective implementation of the Connexions strategy and monitor the accurate activation of brand habitats.
•    Work with Digital Teams, internal and external, to bring to the brand teams new innovative "first to market" opportunities that will be breakthrough for RB and are in line with Communication Objectives.

 

International travel will be required

The experience we're looking for

• Comms Strategy & Planning experience working on market leading Global brands with an FMCG/CPG environment
• Strong proficiency with audience insights and planning tools, such as TGI, GWI and CCS and its applications
• Relevant experience working at a leading brand and/or Advertising/Media agency, preferably at a global level
• Fluent in Communications Strategy and Strategic Planning with aptitude for traditional and digital media.
• Strong working knowledge of insights and planning tools and its applications.

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.