Global Competitive Insights Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing Excellence​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Competitive Insights is part of the Insights & Analytics broader organization, and within the Category Growth Organization (CGO) at our central headquarter organisation (CHQ). Team is responsible for delivering strategic insights & competitor intelligence, primarily to senior management and global marketing teams, covering all Reckitt Core categories: Selfcare, Germ Protection, Household Care and Intimate Wellness.

 

The team acts as an internal consultancy – combining syndicated deliverables (WHISPER, WISE-UP, Market Pulse) as well as generating ad-hoc analysis to address key business questions and challenge thinking. The team has ownership of a very high quality, bespoke knowledge base maintained as a resource for the Competitive Insights team. (Intellizone+)

 

We are looking for an enthusiastic professional with a track record of producing high-quality insightful analysis based on excellent communication, analytical capabilities and data synthesis skills. The right person will be self-sufficient, act on initiative and quick to adapt to new business challenges. He/She should bring innovative, ‘disruptive’ thinking to the team, in terms of research approach and ideally broad content knowledge that includes “Connected” / Digital, as well as relevant industry experience.

 

Crucial to the role, is a strong understanding of Reckitt’s powerbrands as well as an outward focus and mindset in tracking competitor/industry activity. This gives Competitive Insights a unique position in the organisation, with learnings, conclusions and findings of the team used to drive key changes in Reckitt Core processes, organisation and strategy.

Your responsibilities

 

• In this role you will have the opportunity to work with senior management and most functions across CHQ.
• You will work on projects that can be either theme-based or related to specific Categories or Competitors – these can be Competitive Insights run or working as part of x-functional teams.
• In addition, you will have ownership of continuous monitoring of a set of Competitors and Categories and be expected to create e.g. thought insights/foresights related to these Competitors / Categories or topics.
• Outputs of the research & analysis, should challenge the business and warn of disruptive changes in the industry and competitive set, highlighting key opportunities and threats.

 

Research and analysis – both Theme and Competitor-based:

• Manage and own projects involving high quality insight-based research covering both existing and potential competitors – plus special interest topics. Projects include those with specific briefs; working as part of x-functional teams; plus generating thought papers based on individual intelligence gathering. Projects vary in length, topic and type of analysis required – they typically involve accessing different sources, validating and challenging data; delivering the output/conclusion in presentation format.

 

Competitor Reporting & Tracking

• Competitive Insight analysis: As required deliver insights to senior management. Write knowledgeably on competitors /categories in a defined area of responsibilities. Scope: covers market monitoring, selection of key pieces of information to develop the Competitive Insights knowledge base, analysis of competitor activities to generate insights.
• Benchmarking: Analyse key financials for competitive set and report regularly on performance.
• Sharing Competitor Analysis/Insights: Manage defined areas of Competitive Insights portal to facilitate sharing of Competitor insights and information across Reckitt Core categories globally.

 

Communication and building networks for Competitive Insights. 

• Be an advocate for the team, marketing and reinforcing the role and activities of Competitive Insights. Build relationships to enforce the depth and quality of our research.

The experience we're looking for

• Extensive work experience in a Competitive intelligence, Consulting or Strategic Planning function ideally with OTC or FMCG industry experience
• Business/Marketing or Science Degree, ideally followed by business qualification or equivalent 
• Exposure to an international marketing environment would be useful.

• Business Acumen: conceptual understanding of key business problems – combined with fast, enthusiastic learner.
• Strategic Thinking: broad based business understanding.
• Market Monitoring/Tracking: In-depth knowledge of key information sources (internal and external – e.g. audit data, industry information). Effective use and challenge of multiple (and often conflicting) sources of data / information – both quantitative and qualitative.
• Impactful Communication Skills: especially synthesis / writing; distilling data / information to “connect the dots” and develop insights/conclusions to a strategic level.
• Advanced analytical skills: ability to deal with structured databases and datasets, as well as using softer data to model / extrapolate / validate. A strong knowledge of Microsoft Excel, Powerpoint, knowledge of, or willingness to learn, analytics tools like PowerBI.
• Innovative & creative mindset when identifying best analytical approach and best way to visualise analysis.
• Strong attention to details
• Stakeholder Management Skills: ability to work and establish credibility at all levels of organisation. Particularly important, as the interface is almost always with people who are relatively senior within the organisation.
• Collaborative mindset, self-motivation and pro-activity are key soft skills in this position
• Intellectual curiosity, e.g. always on the lookout for new sources and approaches, able to challenge existing processes and formats and open to developing new ones.
• Fluent in English plus other languages desirable

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Brand activation, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.